"we will keep the top acts coming"
Mika Singh and Vishal-Shekhar will be headlining a new two-day Bollywood festival in Leicester.
Bollywood Leicester will also see a number of big singers, dancers and comedians, taking place on the first weekend of July 2023.
It will be held at Leicester Tigers’ Mattioli Woods Stadium.
Other acts to perform at the event include Navin Kundra, Rekha, The Quickstyle, VP Bhangra Dance Band as well as comedians Neville Shah and Sumukhi Suresh.
Local talent and additional performers are still yet to be announced.
The festival is expected to see 30,000 people over the weekend.
Gareth Roberts, Director of Bollywood Events Group Limited, said:
“There are a lot of followers of Bollywood in the UK, and there is a real appetite for something like this.
“There isn’t a two-day festival of Bollywood.”
Mark Sales, also Director of Bollywood Events Group Limited, added:
“They [ Bollywood stars] perform a lot in the Middle East but I don’t think the UK is a big destination yet.
“We are hoping as this grows, we will keep the top acts coming because the aim is next year’s one will be better than this one and so on.”
Both pitch and seating tickets will be sold at £58 per day. There will also be a golden circle option.
Vishal-Shekhar will perform on Saturday while Mika Singh will perform on Sunday.
Andrea Pinchen, CEO at Leicester Tigers said: “We are so excited to have Mattioli Woods Welford Road host Bollywood Leicester in the summer.
“The multicultural influences throughout our city are what makes it not only so unique but equally so, makes you so proud to be a part of and we are confident this event will add so much to Leicester.
“Mattioli Woods Welford Road has hosted many, many memorable moments in its almost 150-year history and we will now, excitingly, add the inaugural Bollywood Leicester event to that list!”
On what to expect during the festival, Mark said:
“An amazing show. If you have ever watched Bollywood or ever listened to Bollywood, the music makes you want to party.”
“It makes you want to dance, jump around and enjoy yourself.
“To come and have an experience of a whole day of music, comedy, dance and food will be an all-around amazing afternoon.”
On the 2024 event, organisers claim the lineup will grow each year.
Mark said: “We are already working for next year’s one and are already in discussion with acts in India.
“These acts [appearing at this year’s event] are good, but the other acts we are talking to, they are wild.”
The festival will run from 4 pm till 10 pm on both days, with doors opening from 2 pm.