"Super excited to be part of the lovely Lakme family!"
Ananya Panday shared her latest ad campaign for beauty brand Lakme on her Instagram page.
Shared with her 20.2 million followers, the video has gained over two million views and 450,000 likes.
In the ad, Ananya is seen applying matte red lipstick. She wears a red saree and her hair is styled into a simple ponytail, ensuring that her lipstick grabbed all the attention.
The Lakme limited-edition lip colours are available in nine festive shades.
Packaged in red and gold foil, the collection has been created to coincide with Diwali.
The Student Of The Year 2 actress has worked with Lakme many times before.
Ananya is known to regularly share glimpses of her life on social media. As a result, her fan following and popularity has led her to secure many brand deals.
She has been a brand endorser for Lakme’s range of lip care products since the age of 19.
Sharing the news, Ananya took to her social media and said:
“Super excited to be part of the lovely Lakme family!
“Thank you @lakmeindia #IndiasFavouriteBeautyBrand #AndMineToo.”
The daughter of actor Chunky Pandey, Ananya Panday is Lakme’s youngest celebrity brand ambassador at the age of 22.
As well as Student Of The Year 2, Ananya has also starred in Pati Patni Aur Woh and Angrezi Medium.
The beauty brand has worked with many Bollywood celebrities including Kareena Kapoor, Shraddha Kapoor and Isabelle Kaif.
Kareena Kapoor has worked with Lakme for many years.
The actress launched her debut makeup collection with the cosmetics brand in 2018.
Lakme was the first cosmetic brand in India and was founded over five decades ago. It is owned by Hindustan Unilever and is one of India’s most trusted brands.
As well as makeup products, the brand also produces skincare products.
The brand is the official organiser and title sponsor for India’s biggest fashion event, Lakme Fashion Week (LFW).
The event takes place in Mumbai in April and August every year.
Ananya, who walked for designer Ruchika Sachdeva, also took part in the fashion show in April 2021.
The young actress was last seen in the 2020 action film Khaali Peeli alongside Ishaan Khatter.
She made her Bollywood debut in 2019 with Karan Johar’s comedy-romance Student Of The Year 2, in which she starred alongside Tiger Shroff.
She is expected to appear in Shakun Batra’s romantic drama with Deepika Padukone and Siddhant Chaturvedi next.
Ananya will also be seen in the sports action film Liger.
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