"The majority of personal care needs are unisex."
Unisex beauty and skincare products are becoming more and more common and why not? It’s been too long that the industry has split products by gender when most of the time the effects are the same.
Wouldn’t it be easier to share your bathroom and your products with your partner? Not only will it make your routine more harmonious, but it will also save you both a lot of money.
In the past, it may have been women who spent more time on their beauty and skincare products but today men are becoming more invested in their skincare.
The beauty and skincare market can be a minefield to navigate but unisex products can make the task slightly easier. So where to begin and what to choose?
Read on to find out the best unisex beauty products available on the market today.
Men and women both need to moisturise their skin so a great unisex beauty product to try is this Bakuchiol moisturiser. It comes from a new skincare company called The Inkey List.
Mark Curry and Colette Newberry, the founders of the brand said:
“Men and women should not be separated when it comes to beauty.”
“We believe everyone’s skin needs are different and products should not be based on gender, but on things that impact your skin, whether it be age, environment, lifestyle, or genetics.”
The company is known for selling products that wouldn’t cost you more than your trip to Starbucks. The Bakuchiol has many benefits and is a great alternative to retinol. It has anti-ageing benefits and gives you firmer skin.
Bakuchiol is actually vegan and derived from an Indian plant called the babchi plant. The natural alternative to retinol is definitely worth a try for you and your partner.
Another great moisturiser to try is the Peptide 21 Lift & Firm Moisturiser by Peter Thomas Roth. This product contains 21 Peptides and Neuropeptides that help to reduce the look of fine lines and wrinkles.
Wrinkles know no gender so this is one unisex beauty product that will benefit you and your partner. It also contains 2 Gamma Proteins that help improve the elasticity of your skin.
It smoothes out uneven skin tone and makes you look more radiant. Peptides are amino acids that make up the proteins that the skin needs. These include collagen, elastin and keratine. Bring on the peptides!
Toning is also an essential part of your daily skincare routine and something that men have started doing more than they have in the past. A perfect unisex toner is the Kombucha + 11% AHA Exfoliation Power Toner.
This product is from the vegan company Youth to the People who are the top-selling skincare brand in the US in 2021.
This toner doesn’t just exfoliate dead cells from your skin, it can also minimise pores.
The benefit of this is it makes your skin look clearer and smoother. AHAs are what breaks up the dead skin cells leaving you with softer skin. It is concentrated with exfoliating acids such as Lactic and Glycolic giving you a glowy complexion.
This is one unisex beauty product that should be on your skincare shelf.
Is your partner always asking to borrow your lip balm? Solve the problem by getting a unisex one to share. Giorgio Armani Beauty has the perfect solution.
Their lip balm which is aptly named Him/Her Lip Care is made for you to share. Add a dollop to your lips for a smooth surface perfect for being kissed.
The balm is a clear shade so you don’t have to worry about colour transfer. With this gorgeous lip balm, you and your partner won’t want to stop kissing.
We all wash our hair so why do so many shampoos market themselves to attract only one gender? A lot of money would be saved if you and your partner used the same shampoo.
You could probably save water by sharing a shower with the convenience of only needing one shampoo as well! The Peppermint Shampoo from the Malin + Goetz brand is perfect for both genders.
Natural peppermint extract is combined with amino acid-based cleansing agents.
These work to refresh and invigorate your hair and leave you with soft hair and a conditioned scalp.
The gentle shampoo won’t strip any necessary moisture and the peppermint scent is universal enough for all to use.
Kiehl’s is a name that has long been synonymous with skincare so if you haven’t tried any of their products, now is the time to start. For their unisex beauty products, they have a terrific cleanser.
The Centella Sensitive Facial Cleanser is a new product from the brand and is very popular. It’s a very gentle product that doesn’t have any harsh irritants. It’s great for those with sensitive skin.
It removes dirt and oil leaving you with smooth, supple skin. This product is also great for those who may not want to spend too long on their skincare routine as it doesn’t need to be rinsed off.
All you need to do is wipe with a cotton pad and you are good to go.
Cotarde is a brand that has an entire line of unisex products dedicated to those who travel frequently. Although travel has been a faraway dream during the Covid-19 pandemic, life is getting back to normal.
Their Daydream Mousse Cream is a luxurious day cream that will leave your skin looking smooth and bright.
Not only does it help to reduce blemishes, but it also smoothes fine lines.
If you have shiny patches of skin, you will find these become more matte and your skin will feel hydrated but not at all sticky. Whether you have a long commute to work or want to look good on holiday after a long flight, this is perfect for you and your partner.
Using face masks may have been something men used to shy away from but it’s becoming the norm for them more and more. Share your love of face masks with this one from GlamGlow.
The Thirstymud Hydrating Treatment Mask is a huge fan favourite and it’s easy to see why. The rejuvenating treatment is amazing at soothing and hydrating your skin.
It can be used for just ten minutes or even overnight for even better results. You will be left with skin that is stronger, resilient and glowing. We deal with stress and sun exposure regularly which isn’t good for our skin.
It makes it more sensitive, prone to irritation and less capable of repairing itself. That’s why it is important to use treatments such as these to help your skin recover.
You and your partner can pop this unisex beauty product on whilst watching a movie.
You should be using an eye cream as part of your skincare routine and if you are not, now’s the time for your and your partner to start. The brand Drunk Elephant has a great one.
The C-Tango Multivitamin Eye Cream is made up of antioxidants and five forms of Vitamin C. It also contains peptides and ingredients that will help replenish, soothe and restore your skin.
The cream is hydrating without feeling greasy and the blend of Vitamin C can also help the appearance of dark circles under your eyes. That’s something we all need in our lives.
We all want to smell good and fragrances are probably one of the main products that are always targeted towards a gender. Women wearing men’s cologne has been a trend but what if you could share a fragrance?
Jo Malone has a range of unisex colognes and one of the most popular scents is the Wood Sage & Sea Salt Cologne. It features notes of ambrette seeds, sea salt and sage.
It’s a fresh, mineral scent that pairs the smell of fresh air with a woody earthiness creating a lively cologne. This is a unisex beauty product that will leave you and your partner smelling amazing.
It’s plain to see that the market for unisex beauty products is getting bigger but don’t let the range overwhelm you. Experiment with the products listed here and find what works for you and your partner.
It’s also important not to let the packaging of a product fool you. Chemist Perry Romanowski explains:
“In the end, these products are suitable for both genders.”
“There are factors that marketers believe are better liked by males and vice versa. But as far as the function of the product goes, there is little to no difference.
“The bottom line is that any product could be a unisex product…they are just marketed in a way that makes them more desirable to one gender over the other.”
That is really the point to take away from this. Unisex beauty products are probably everywhere you look without you realising.
Make the shopping experience fun by going with your partner and looking at products in a different light. Sharing will save you time and money and skincare routines can be something you do together.
Investing in the right products will ensure you both have gorgeous skin. What more could you ask for?