"I felt extremely uncomfortable seeing this."
Pakistani TikToker Jannat Mirza has spoken out strongly against an AI-generated video that used her face without her consent.
The video showed Mirza alongside an unknown male figure, set to the song ‘Achi Lagti Ho’, and circulated widely across social media.
Mirza addressed the issue directly through her Instagram Stories, making clear that she found absolutely nothing humorous about it.
She wrote: “This video is not funny at all.
“Using someone’s face and creating videos like this is extremely concerning.
“Today, it may be my face being used, but tomorrow it could be any girl’s face and her dignity could be put at risk.”
She also spoke about the discomfort she personally felt upon seeing the video, despite being someone who is constantly active across social media.
She wrote: “I’m someone who is active on social media, and even I felt extremely uncomfortable seeing this.
“Imagine girls who aren’t on social media at all, their pictures can also be misused in ways they may never even know about.”
Mirza also acknowledged that artificial intelligence as a technology has genuine value and real potential across various fields and applications.
However, she drew a firm and clear line at the use of AI to fabricate misleading or inappropriate content featuring real people without their permission.
She stressed that such use of the technology crosses a boundary that demands consequences and that stronger action must be taken to prevent it.
Her response has resonated widely with fans, followers and fellow content creators who have long raised concerns about the misuse of AI.
The incident highlights the growing and deeply concerning challenge faced by women online as AI tools become more sophisticated and accessible.
Jannat Mirza built her enormous following through TikTok, where she became Pakistan’s most-followed personality on the platform.
With more than 25 million followers, her reach extends significantly beyond TikTok.
Her willingness to speak out about the AI-generated video reflects the same directness that has made her one of Pakistan’s most recognised digital personalities.
The video has reignited calls for policies needed to protect individuals from AI-generated content.
Currently, Pakistan does not have specific legislation directly addressing the creation and distribution of AI-generated fake videos.
The absence of such laws makes cases like Jannat Mirza’s particularly difficult to pursue through formal channels, leaving victims with limited legal recourse.
Digital rights advocates have repeatedly called for updated and comprehensive laws that reflect the rapidly evolving threats posed by emerging AI technologies.
