"I am absolutely honoured and delighted"
Sara Ali Khan has shared her latest ad campaign for beauty brand Maybelline New York on her Instagram page.
Shared with her 36.2 million followers, the video has amassed over 1.4 million views and 185,000 likes.
In the ad, Sara is seen applying mascara and posing in different makeup looks.
Speaking about her journey with makeup, Sara said:
“Earlier I did not wear makeup as much as I do now; it used to be very new and exciting.
“So the bolder and brighter, the more exciting it was.
“While I still quite enjoy doing bold, bright and different looks, I have come to realise that makeup should enhance your persona and your natural skin, more than actually making you up.
“So my beauty vibe has evolved, mostly because I think I am now beginning to enjoy being natural and real and more myself.”
Sara wears multiple outfits including an embellished denim jacket with sunglasses and a gold, sequinned top and skirt combo.
Her hair is styled in the actress’ signature tousled look.
The Maybelline ‘Insta Weddings’ collection features a variety of makeup products.
The collection is an accumulation of separately available makeup products including the popular Colossal Mascara and the Super Stay Foundation.
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The actress has worked with Maybelline many times before.
Sara Ali Khan is currently a brand ambassador for Maybelline and is often seen in ad campaigns and photoshoots for the brand.
The actress joined the brand as an ambassador in February 2021.
Speaking about the new ‘Insta Weddings’ line of products, Sara said:
“Weddings are always special and stay forever in the memories of every woman.
“The Insta Wedding series by Maybelline New York can be considered as a one-stop brand for all the bridesmaids.
“The range helps in bringing out the uniqueness of bride tribe ensuring she dazzles at every ceremony.
“I am absolutely honoured and delighted to bring Insta Weddings range of products for all the beautiful bride tribes out there.”
Elton Fernandez, Maybelline’s official makeup artist, added:
“The Insta Weddings series of products effortlessly blend with the requirements of every modern bridesmaid.
“The range gives an alluring and long-lasting look while enhancing the overall wedding attire.
“Tune in to watch me create some stunning looks on everyone’s favourite influencers as they get ready for their own special moments.
“We look forward to creating everlasting memories with brides through this range of products.”
Sara is known for her signature makeup look consisting of dark, smokey eyes and a nude lip.
Sara shared her favourite product from the new collection.
She added: “My favourite beauty product has always been and will always be the Colossal Mascara by Maybelline New York.
“It is super volumising, super sexy, super fun and nice.
“Also, it is waterproof, which is important if you’re using glycerine while shooting.”
On the film front, Sara Ali Khan was last seen in Love Aaj Mal and Coolie No.1.
She will next be seen in Atrangi Re alongside Akshay Kumar and Dhanush.
The romantic drama film was set to release in August 2021 after being delayed due to the Covid-19 pandemic. However, the film is still yet to release.
It is now expected to have a direct digital premiere on Netflix.