Tinder’s new Series reveals Indian Women’s Dating Needs

Tinder’s new ‘Swipe Ride’ series is set to reveal uninhibited conversations about what women really want from their dating lives in India.

Tinder's new series reveals what Indian women want from dating - f

"Never have I ever experienced love."

Tinder, the popular dating app, recently released its new series Swipe Ride.

The Swipe Ride series is headed by social media content creator Kusha Kapila.

In every episode, Kusha takes the wheel and picks up a Tinder user to discuss dating, intimacy and dilemmas in the modern world.

Bollywood actress Sara Ali Khan joined Kusha and Tinder user Meghana in the first episode.

The trio chatted about all things dating – from Tinder bios to first date jitters to the unspoken rules of dating.

When talking about the concept of love at first sight, Sara candidly revealed that she has never been in love.

Sara said: “Never have I ever experienced love, so love, at first sight, is out of the question.”

Speaking about the Swipe Ride series, Sara said:

“Tinder understands how Indian women date and I had so much fun being a part of the Swipe Ride series – a non-judgemental, safe space where truths about our love lives universally experienced but rarely shared are laid out in the open.

“It’s as raw as it gets and I am thrilled to be a part of the conversation and a generation that is redefining the rules of dating!”

Kusha added: “Indian society has often defined how a woman must conduct herself in all aspects.

“With the Swipe Ride series, to see Tinder female members redefine such age-old societal ideas and rewrite their narratives was almost like talking to my younger self, different but yet so similar.

“Being in the driver’s seat, literally and metaphorically, is what women need today.

“I am really proud to have a role to play in facilitating these meaningful discussions.”

Co-created by film director Debbie Rao, alongside popular comics and writers Shreeja Chaturvedi and Supriya Joshi, the Swipe Ride series is expected to attract a high viewership.

Debbie Rao is best known for her series Better Life Foundation.

A Tinder report published in August 2021 revealed that 62% of Indian singles prefer casual dating, as opposed to a committed relationship.

As a result, the dating app continues to rise in popularity as it makes meeting new people and finding romance simpler.

Tinder also continues to be one of the most popular dating apps thanks to its investment in technology that reduces anonymity which helps to keep users safe.

ID verification on the app is also in the works.

The Swipe Ride series is available to watch on Tinder’s official YouTube channel.

Watch the First Episode of Swipe Ride

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Ravinder is currently studying BA Hons in Journalism. She has a strong passion for all things fashion, beauty, and lifestyle. She also likes to watch films, read books and travel.