62% would prefer casual dating
A new report has revealed that the majority of Tinder users want casual relationships.
Tinder’s Future of Dating report investigates the next decade of dating, based on the changes in user behaviour during the Covid-19 pandemic.
The survey is based on 2,000 Indian singles.
According to the report, 62% would prefer casual dating or a friendship with romantic potential, as opposed to a committed relationship.
The report states that this could be due to the loss and loneliness felt during the pandemic.
Throughout the various lockdowns, Tinder saw an 11% rise in swipes and 42% more matches per Tinder member.
According to the research, the top reasons Indian singles swiped were for making new connections and finding friends.
The survey also said 68% of users found it easier to make connections online, with 67% describing it as “liberating”.
As well as this, 60% of users felt less judged while interacting online.
Tinder’s Future of Dating report showed that their largest user base, Gen Z (those aged 18-25), has become more self-aware.
This age group have also become more comfortable with presenting their true selves online.
Tinder has been constantly trying to make its site safer for users to express themselves. The app has rolled out more than ten safety features with the aim of reducing anonymity.
Just recently, Tinder announced that it will make ID verification available to members worldwide.
It will begin as a voluntary option for members everywhere, except for regions where it is mandated by law.
According to Rory Kozoll, Head of Trust & Safety Product at Tinder, rolling the ID verification feature out slowly is proving effective.
Kozoll said:
“ID verification is complex and nuanced, which is why we are taking a test-and-learn approach to the rollout.
“We know one of the most valuable things Tinder can do to make members feel safe is to give them more confidence that their matches are authentic and more control over who they interact with.
“And we hope all our members worldwide will see the benefits of interacting with people who have gone through our ID verification process.
“We look forward to a day when as many people as possible are verified on Tinder.”
Tinder is aware that people from marginalised communities are unable to share their real identities for various reasons.
Speaking of this, Match Group’s VP of Safety and Social Advocacy Tracey Breeden said:
“Creating a truly equitable solution for ID verification is a challenging, but critical safety project and we are looking to our communities as well as experts to help inform our approach.”
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