"it’s more important than ever"
Tinder has created a new microsite to help educate its users on the concept of consent.
The dating app’s team also hopes it will normalise conversations around the subject.
Tinder has partnered with community engagement organisation Yuvaa Originals in order to teach its members about personal boundaries.
According to Tinder’s recent Future of Dating report, more Tinder members are discussing consent, with 28% more users using the word ‘boundaries’.
The use of the word ‘consent’ also rose by 21%.
Speaking of Tinder’s new initiative, Tinder & Match Group GM Taru Kapoor said:
“This initiative builds on the safety products and resources that are available on Tinder.
“It reaches out to the community with a mission to build a safer dating culture and a respectful member ecosystem with a conversation series.”
Also speaking of the partnership, Yuvaa Originals editorial lead Kevin Lee said:
“Growing up, young people in India haven’t been encouraged to communicate openly about personal boundaries, especially around dating, sex and relationships.
“Much of this conditioning comes from our sex education in school (or lack thereof).
“But whatever the reason may be, as the love stories of young India move more online than offline, it’s more important than ever to understand how to navigate consent.
“Through this partnership with Tinder, we’re trying to teach everyone what consent is without shaming, or judging them for having ‘basic’ questions.
“We hope that we’re helping foster more respectful, enthusiastic connections and relationships.”
Tinder’s new microsite acts as a resource centre about consent, and provides answers to questions about boundaries.
Advocate and founder of Pink Legal, Manasi Chaudhari, said:
“We are thrilled to associate with Tinder to create this much-needed resource centre.
“When a platform like Tinder spreads awareness about consent, it helps the youth realise that consent is sexy.
“It is not awkward and certainly not a taboo.
“I would encourage people to go through the resource centre, which is housed with answers to all your questions about consent and its legal boundaries.
“Use the Swipe feature to your heart’s content, but with consent.”
Tinder’s new consent resource centre is just one of its many new features that aim to make members feel safer on the app.
The app also recently introduced a double opt-in Swipe feature, as well as other features where users have complete control over who they interact with.
This means that Tinder users can talk to whoever they want, but also have the right to withdraw consent at any time.
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