"Yes, this is a strong case for legal."
Amitabh Bachchan has given his thoughts on the deepfake video of Rashmika Mandanna that has gone viral.
Social media users were sent into a frenzy when a video showed a woman entering a lift.
Wearing a tight-fitting unitard, the woman’s face was morphed to show Rashmika.
While some social media users were tricked into believing that the woman is Rashmika, others pointed out that it is an AI-generated edited video and the woman in the clip is not the actress.
A journalist named Abhishek Kumar revealed the truth behind the deepfake video.
Revealing that the woman in the video is actually a British woman named Zara Patel, Abhishek tweeted:
“There is an urgent need for a legal and regulatory framework to deal with deepfake in India.
“You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel.
“The original video is of Zara Patel, a British-Indian girl with 415K followers on Instagram. She uploaded this video on Instagram on 9 October.”
Abhishek went on to point out that while the video was convincing, Zara’s face is briefly seen before changing into Rashmika.
He continued: “From a deepfake POV, the viral video is perfect enough for ordinary social media users to fall for it.
“But if you watch the video carefully, you can see at (0:01) that when Rashmika (deepfake) was entering the lift, suddenly her face changes from the other girl to Rashmika.”
The tweet attracted Amitabh Bachchan’s attention.
The Bollywood megastar agreed with the journalist and said legal action should be taken.
Reposting the tweet, Amitabh wrote: “Yes, this is a strong case for legal.”
yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023
Known for starring in Telugu films, Rashmika made her Hindi debut alongside Amitabh in the 2022 film Goodbye.
Although Rashmika has not broken her silence on the matter, many social media users expressed their shock.
One said: “Yeah it’s super subtle. Look at the eyebrows.”
Another wrote: “Ok, this is terrifying.”
A third commented:
“The use of deepfake technology to create inappropriate videos is deeply concerning and is a violation of privacy and consent.”
“Legal action should definitely be taken in such cases.
“The individuals responsible for creating and distributing these videos should be held accountable under the law.
“Cyber laws often cover such acts of digital impersonation and misuse of images, and engaging with legal authorities is a necessary step to ensure that the rights of the affected individuals are protected and justice is served.”