"This is scary, where is our regulator?"
A deepfake video of Rashmika Mandanna has been doing the rounds on social media platforms lately.
In the video, a woman is seen entering an elevator.
However, it is morphed to show Rashmika’s face.
While some social media users were tricked into believing that the woman is Rashmika, others pointed out that it is an AI-generated edited video and the woman in the clip is not the actress.
A user on X (formerly known as Twitter) revealed that the name of the woman in the viral video is Zara Patel, a British-Indian woman with over 400,000 followers on Instagram.
She is seen wearing a sleeveless black unitard.
The video was originally shared by Zara Patel on October 9, 2023.
Several users also shared the original video and called out those making such videos just to garner views.
A section of users also demanded ‘strict action’ against those who uploaded it and claimed that the woman was Rashmika Mandanna.
A user also explained that at the very beginning of the video, one can see the face of the woman changing from the other girl to Rashmika.
“This is scary, where is our regulator?” asked a user on X.
Another wrote, “This is actually a very worrying scenario.”
It may be noted that earlier deepfake videos of celebrities like Tom Cruise, Anne Hathaway, Mohanlal, Mammootty, Fahadh Faasil and others also surfaced on social media and created headlines.
? There is an urgent need for a legal and regulatory framework to deal with deepfake in India.
You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel.
This thread contains the actual video. (1/3) pic.twitter.com/SidP1Xa4sT
— Abhishek (@AbhishekSay) November 5, 2023
Rashmika Mandanna is known for her charming screen presence in films.
She has garnered numerous awards and nominations for her performances and continues to be a sought-after actress.
A “deepfake” is an image, video, voice, or text created by Artificial Intelligence.
The “deep” is derived from “deep learning,” a method performed through software where one person’s face/voice is swapped for another.
Illegal use of deep fake images has damaged people’s reputations and has been viciously used for extortion, and cybercrime experts have been receiving numerous complaints regarding it in the last few years.
Meanwhile, on the work front, Rashmika will next be seen in Animal opposite Ranbir Kapoor.
Directed by Sandeep Reddy Vanga, the film also stars Anil Kapoor, Bobby Deol and Triptii Dimri.
The film is scheduled to release in cinemas on December 1, 2023.
Rashmika also has Pushpa: The Rule with Allu Arjun, Rainbow opposite Dev Mohan of Shaakuntalam fame and an untitled next with Vijay Deverakonda.