Karan, Pritam and Amitabh have resulted in this outstanding achievement
The musical soundtrack to Bollywood hit, Ae Dil Hai Mushkil is the first Indian album to be streamed over one billion times.
Music partner, Sony Music says the album passing the one billion mark makes it the most listened to soundtrack in Indian music history.
The hit film Ae Dil Hai Mushkil first released in cinemas in October 2016. Since its movie release, the film’s songs have continued to dominate the charts.
Within just 48 hours of its launch, the title track ‘Ae Dil Hai Mushkil’ reached one million streams on Saavn.
Saavn is India’s Apple Music rival first founded in 2007. It distributes English, Bollywood and regional Indian music across 200 countries.
Four tracks from ADHM’s album also feature in the top ten of Apple Music “Best of 2016” playlist for the country.
Composed by musical director, Pritam, ADHM’s album hit over on 4.1 million views on YouTube.
Also, three of the songs from ADHM’s album reached 100 million streams. Ae Dil Hai Mushkil is the only film to have three songs pass the 100 million mark.
As well as the title track, other much-loved songs from the ADHM album include ‘Bulleya’, ‘Channa Mereya’ and ‘The Breakup Song’.
Dharma Productions marketing director, Sanujeet Bhujabal, says: “This is phenomenal, we couldn’t have asked for more.
“Our marketing efforts coupled with working with the best in the industry, Karan, Pritam and Amitabh have resulted in this outstanding achievement.
“It’s a rare feat and it shows the immense power of the songs and the love that the fans have bestowed on it.”
Ae Dil Hai Mushkil is directed and produced by Karan Johar. Its music is composed by Pritam and lyricist Amitabh Bhattacharya.
Johar previously thanked his fans for the success of Ae Dil Hai Mushkil.
He tweets:
“I am so thrilled with the response for Ae Dil Hai Mushkil. It’s been an amazing journey and the audiences validation has been exceptional…1BN thank yous to all!”
Many fans have also mentioned how much they have enjoyed the music album:
Every song from ae dil hai mushkil is ?? makes me feel like I've lost my wife who doesn't exist
— Asam (@Asam__A) February 13, 2017
Cant get over Ae dil hai mushkil songs! The addiction is strong??
— Madhumitha (@madhuu029) January 16, 2017
Ae Dil Hai Mushkil’s songs have also dominated during awards seasons. Some of the albums’ awards include:
Filmfare Awards 2017:
- Best Music Director – Pritam
- Best Lyricist – Amitabh Bhattacharya for “Channa Mereya”
- Best Playback Singer – Male Arijit Singh for “Ae Dil Hai Mushkil”
- RD Burman Award for New Music Talent – Amit Mishra for “Bulleya”
Screen Awards:
- Best Music Director – Pritam
- Best Male Playback – Amit Mishra for “Bulleya”
- Best Lyricist – Amitabh Bhattacharya for “Ae Dil Hai Mushkil”
Stardust Awards:
- Best Music Album – Sony Music India
- Best Music Director – Pritam
- Best Lyricist – Amitabh Bhattacharya for “Channa Mereya”
- Best Playback Singer (Male) – Arijit Singh for “Channa Mereya”
Ae Dil Hai Mushkil stars an all-star cast, including Ranbir Kapoor, Anushka Sharma, Aishwarya Rai Bachchan and Fawad Khan. Close friend of Johar, Shahrukh Khan also makes a cameo appearance in the film.
While the film itself has been well-received by fans, it seems that it is the music soundtrack that really makes Ae Dil Hai Mushkil stand out.
Listen to the full Ae Dil Hai Mushkil album here:
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