These destinations provide travellers with iconic attractions
As spring 2025 approaches, travel trends are evolving in exciting new directions.
With travellers seeking unique and meaningful experiences, destinations offering adventure, culture, and relaxation are on the rise.
From thrilling wildlife safaris to warm-weather beach retreats, spring promises a shift toward more personalised trips.
Whether it’s a family holiday or a solo adventure, these trends reflect a growing desire for exploration and connection.
Join us as we explore the top travel trends shaping spring 2025.
Safari Adventures Surge
Safari destinations are experiencing a notable rise in bookings, with an 18% increase reported for countries such as South Africa, Botswana and Kenya.
This travel trend reflects a broader movement toward fulfilling bucket-list trips in 2025.
As travellers prioritise meaningful experiences, safaris offer a unique blend of adventure, wildlife encounters and cultural immersion.
These destinations provide travellers with iconic attractions such as Kruger National Park in South Africa, the Okavango Delta in Botswana and the Maasai Mara in Kenya, ensuring unforgettable memories.
Warm Weather Dominates
Travel trends are shifting as travellers move away from cooler destinations to warmer climates for spring 2025.
Previously popular “coolcation” spots like Switzerland, Iceland and Antarctica have seen declining interest, with some destinations dropping by as much as 60%.
Instead, warm-weather getaways are trending, with Mexico and the Bahamas topping the list.
Other sought-after locations include Japan, Italy and the Dominican Republic, blending warm temperatures with rich cultural experiences.
These destinations provide opportunities for beach relaxation, sightseeing and culinary exploration.
International Hot Spots
Spring travel trends show rising demand for international destinations, particularly in warm climates.
Popular choices include Los Cabos in Mexico, Costa Rica, the Caribbean, Japan and Amsterdam.
Domestic travellers are also showing strong interest in Hawaii, Cancun, Orlando, Tokyo and Las Vegas.
This trend highlights a preference for sun-soaked getaways, cultural landmarks and vibrant city experiences.
Family-Focused Villa Escapes
Families and multigenerational groups are driving demand for luxury villa rentals this spring.
These accommodations offer spacious living areas, privacy and amenities that cater to larger groups.
Hawaii leads as the top villa destination, with Jamaica, St. Martin, Barbados and Turks and Caicos also ranking high.
Costa Rica and Barbados have experienced notable growth, while Mexico continues to maintain strong year-over-year interest.
Villas provide a flexible and comfortable option for families seeking memorable group experiences.
Gen Z’s Bold Spending
Gen Z travellers are standing out for their willingness to splurge on premium travel experiences.
This generation leads in spending on resorts, spa treatments and additional activities like city tours or language classes.
A study by Bread Financial revealed that 38% of Gen Z respondents are planning international trips, and 60% will travel by air.
Pre-trip spending is also significant, with 97% of Gen Z travellers buying travel essentials such as clothes, footwear, beauty products and jewellery before their trips.
These spending patterns reflect emerging travel trends among younger generations.
Camping on the Rise for Spring Break
Camping continues to grow in popularity, with 17.4 million households planning spring camping trips this year, up from 16.5 million the previous year.
This travel trend highlights camping as an affordable and flexible travel option for families, groups and solo adventurers seeking outdoor experiences.
Solo Travel on the Rise
Solo travel is gaining momentum, with 36% of Gen Z travellers and 28% of millennials planning independent trips this spring.
Gen X and boomers are also embracing solo travel, with 25% and 22% respectively exploring destinations on their own.
These travel trends reflect a growing desire for self-discovery, independence and tailored experiences.
Relaxation Becomes a Priority
Rather than focusing on energetic partying, spring travellers are prioritising relaxation.
Nearly half of travellers this spring (48%) aim to slow down and enjoy mindful experiences.
Activities that promote recharging, such as wellness retreats, nature walks and spa treatments, are gaining popularity.
Two-thirds of travellers (66%) also plan to stay active outdoors, combining relaxation with movement.
Bond Breaks
Spring travellers are increasingly seeking experiences that foster connections with loved ones.
Forty-three per cent of campers are choosing to travel with their significant others, while 40% are enjoying family trips.
Millennials are especially keen on bonding with friends during their spring travels.
Camping’s relaxed setting offers a perfect backdrop for strengthening relationships.
These bonding-focused travel trends are redefining traditional group holidays.
Embracing ‘Cowboy Core’
A growing interest in cowboy-inspired culture is driving travel trends to Southern states such as Texas, Oklahoma, Arkansas and Louisiana.
This trend has captured the attention of 29% of campers, 33% of Gen Z travellers and 34% of millennials.
Additionally, 29% of campers are heading to Southeastern states like Florida, Georgia, Alabama and the Carolinas to embrace this rustic, Western-inspired lifestyle.
As spring 2025 approaches, these travel trends highlight a shift toward more immersive, adventurous, and personalised experiences.
Whether you’re planning a safari, a relaxing beach getaway, or a wellness retreat, this season offers something for every type of traveller.
The growing focus on meaningful connections, cultural exploration, and self-discovery is set to define travel in the months ahead
With these trends in mind, it’s clear that spring 2025 will be a season of unforgettable journeys and new discoveries.
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