"Why do you do this? For money?"
Vivek Agnihotri aimed a dig at ‘Besharam Rang’ and said people who were “secular” should not watch what he had shared.
The Kashmir Files director reshared a video which featured a teenage fan criticising the Deepika Padukone and Shah Rukh Khan song.
The video was a split-screen between the girl and ‘Besharam Rang’.
In the video, the girl calls herself a “big fan” of Pathaan‘s cast, director and producer. However, her praise quickly changes as she asks:
“Why do you wear such provocative clothes and show such moves… you call this content?”
The girl goes on to blame such videos for the crimes against women, asking why the cast and filmmakers could not make “clean content” like others do on streaming platforms.
She continues: “Why do you do this? For money? What are these words you use for songs, the costumes you make celebs wear? Are you not ashamed?”
Towards the end of the video, the girl spoke on behalf of Indian women and asked the filmmakers not to make such “provocative” content.
She added: “Please change your scripts, and change your direction…”
Alongside the video, Vivek Agnihotri wrote:
“WARNING… video against Bollywood. Don’t watch it if you are a ‘secular’.”
— Vivek Ranjan Agnihotri (@vivekagnihotri) December 28, 2022
‘Besharam Rang’ was the first Pathaan song released, however, the song was heavily criticised.
Many said the song was promoting vulgarity, citing Deepika Padukone’s revealing outfits and dance moves.
This has resulted in the film facing boycott calls.
Madhya Pradesh Home Minister Narottam Mishra said:
“The costumes in the song at first glance are objectionable.
“It is clearly visible that the song of the film Pathaan has been shot with a dirty mindset.”
“I don’t think this is right, and I will tell the director and makers of the film to fix it.
“Earlier also Deepika Padukone came in the support of Tukde Tukde Gang at JNU and that’s why her mentality has come in front of everyone before.
“And that is why I believe that the name of this song ‘Besharam Rang’ is also objectionable in itself and the way saffron and green have been worn, the colours of the song, the lyrics and the title of the film are not peaceful.
“It needs improvement. If it is not done, then we will consider whether its telecast should be allowed in Madhya Pradesh.
“Now let’s see, so far all those who have been asked have improved. If it’s not done then we will consider.”