"Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.”
Over the last couple of years, live streaming has become an increasing must-have for social media.
And, after Facebook and Instagram have incorporated it into their platforms, it seems Twitter will follow down the same path. But, with a unique twist.
The CFO of the social media platform, Anthony Noto, revealed to BuzzFeed News, that they plan to launch live streaming of videos 24/7.
They plan to unveil this new feature both on their mobile app and on the desktop website.
Twitter hopes it will create new ways for their users to discover latest events. But, it also seems the social media app wants to compete against other streaming websites such as Amazon, by providing coverage of events and sports games.
Speaking to BuzzFeed News, Anthony Noto said:
“We will definitely have 24/7 content on Twitter. Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.”
However, he could not confirm any dates on when the live streaming capabilities would become available. Remaining coy about the subject, he said: “We’re working on many, many things. There’s a lot in the pipeline.”
These plans wouldn’t mark the first time Twitter has ventured into streaming. Only in September 2016, they loudly announced that they had negotiated a deal with the American football organisation, NFL. They had planned to stream coverage of the American football games.
The deal created a great deal of success for the social media company, as they earned 3.5 million unique viewers.
Unfortunately, the same could not be replicated this year. Amazon will now cover the NFL’s 2017-18 season. But, despite this arguably embarrassing loss, Anthony Noto appeared pleased that Twitter had made its first foot into live streaming.
Describing it as “instrumental,” Anthony Noto said of the NFL deal: “It’s a really high-profile brand and one that has really high expectations for product quality. It caused people to come and see if we could deliver.”
Now after having their first taste of streaming, Twitter plans to create more live content for its users.
And, with expressing their interest in working with other sports media, such as the UFC, perhaps Twitter will soon act as the place to go for live sports streams.