Rang Rasiya set to Launch Premium Festive Lawn Collection

Styled by Urwa Hocane and inspired by botanical gardens and birdcages, the Premium Festive Lawn Collection by Rang Rasiya displays artistic elegance.

Rang Rasiya set to Launch Premium Festive Lawn Collection

"These are botanical lilies and the embroideries are in nine colours."

Using digital printing and intricate hand-embroidery, Pakistani brand Rang Rasiya is ready to launch its Premium Festive Lawn collection.

All to be presented in a dazzling event at the Pakistan Fashion Design Council (PFDC) store in Gulberg, Lahore.

Featuring the beautiful model and actress, Urwa Hocane, the Rang Rasiya collection is scheduled to launch with a preview on 17th May 2017.

Saleem Fabrics, the Pakistani fashion outlet, describes Rang Rasiya as a brand with a combination of timeless European patterns. In recent years, the brand has achieved an all time favourite record by customers, and quality has been their top priority.

With soft hues and elegant applique techniques, the Premium Festive Lawn Collection promises to make a striking statement this festive season.

Rang Rasiya set to Launch Premium Festive Lawn Collection for Eid - Image 3

The collection has been beautifully captured by Shop Style and Faiza Murad. Set against green nature backgrounds, plants and trees. Meanwhile, Urwa Hocane poses like a breath of fresh air, with a sense of sizzling confidence which impressibly shines through!

With the best hairstyles, showing off her fabulous earrings, Urwa’s appearance in each pose is classy. She surely makes even the simplest Lawn design look like the height of chic elegance!

Breathable and perfect to beat the heat, with balanced embroidery, each creation by Rang Rasiya combines fashion with comfort.

The collection includes green scenery and botanical roses. These have patchwork options, which can be attached to the sleeves or the trousers.

Beautifully designing on an assortment of silk, chiffon and net Dupattas, Rang Rasiya plays with muted and light-toned palettes. All perfectly befitting the height of summer and the festive season.

Rang Rasiya set to Launch Premium Festive Lawn Collection

The green number with a blend of yellow definitely caught our attention from the new Rang Rasiya ensembles. The flowery net Dupatta is creatively designed as a cape.

While speaking to SiddySays, Pakistans lifestyle and fashion blog, the CEO of Rang Rasiya, Adeel Khalid says:

“These are botanical lilies and the embroideries are in nine colours.”

Also see the striking mint ensemble, paired with a gorgeous peach Dupatta. This piece is further enhanced using the baroque embroidery techniques, lace patch and french rose embroidery.

Rang Rasiya set to Launch Premium Festive Lawn Collection

Rang Rasiya Premium Lawn Collection is all about festive hues, digital prints, subtle embroidery and the signature look.

The collection will retail nationwide on 22nd May 2017, and an exclusive preview and launch on 17th May 2017 at PFDC, Lahore.

Take a look at the designs by Rang Rasiya here and make sure to grab your favourite just in time for summer!

Anam has studied English Language & Literature and Law. She has a creative eye for colour and a passion for design. She is a British-German Pakistani "Wandering Between Two Worlds."

Images courtesy of: Official Facebook of Rang Rasiya.


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