"This starlet embodies classical charm"
Fashion brand Rang Rasiya recently removed Sana Javed from their upcoming Eid campaign.
Much to the delight of fans, Parizaad star Urwa Hocane is set to replace the controversial actress.
Rang Rasiya took to Instagram to tease fans of the new face of the brand:
“We can’t wait to share the new face of our Eid campaign with all of you!
“This starlet embodies classical charm, is the epitome of grace and has a heart of gold, which makes her the perfect fit for the alluring vision of Mishri Si Yaadain.”
Urwa Hocane is a multi-talented model and actress.
The 29-year-old has been part of the showbiz industry for quite some time.
She and her sister Mawra have become household names due to their beauty and acting skills.
The Hocane sisters even have their fashion brand as well.
Sana Javed had been accused by several models of belittling them and treating them disrespectfully.
The allegations came to light after model Manal Saleem complained about an “entitled” celebrity whilst working with them for a brand.
Sana fired back, dismissing the claims as “lies” and issuing legal notices against some of her accusers.
Now the controversy has seen Sana Javed dropped by Rang Rasiya.
The brand revealed that the incident between Manal and Sana happened during their shoot.
In a statement, Rang Rasiya said:
“In light of recent allegations brought forth against Sana Javed, we at Rang Rasiya decided to disassociate ourselves from the concerned person who was before the main face of our Eid campaign.”
Rang Rasiya said it is “deeply disturbed” by what happened between the pair.
“We did a reshoot with another celebrity as we respect the public sentiment, despite the cost that we have borne.
“It is a request to the fashion fraternity to please be considerate towards the brands too who spend millions on such shoots apart from their time and effort.”
The controversy has seen Sana Javed file legal notices against some of her accusers, but they have filed counternotices against her.
Stylist Aneela Murtaza has now issued a legal notice.
The notice read: “It is imperative to state that our client [Aneela Murtaza] has at no point in time ever had any relationship of whatsoever nature with Ms Manal Saleem, not of any sort of friendship nor as rivals you state to have colluded against you.
“To clarify further, our client has no nexus of whatsoever nature with Ms Saleem.
“Moreover, it may be noted that no innuendo and/or insinuation of whatsoever nature was and/or has ever been made by our client.
“The fact that your client believes the ‘innuendos’ to be targeted towards her show nothing but a presumption of falseness.”