“We hope the Stars program will create new opportunities"
Foreign Minister Bilawal Bhutto Zardari announced that ‘Facebook Stars’ has been launched in Pakistan, meaning creators can now earn on the platform.
He made the announcement during a visit to Meta’s Asia Pacific headquarters in Singapore.
In Pakistan, where there are an increasing number of people producing content on Facebook, the program’s debut will help develop the skills of young entrepreneurs.
In a video shared on Twitter, Zardari announced:
“Big news for Pakistan from Meta in Singapore.
“From now on, Pakistani creators on Facebook can earn money from their content through the new Facebook stars feature.
“Thrilled to be the first Pakistan official to visit Meta and get to share this news with you. Thanks, team Meta for inviting me.”
With this new feature now live in ?? creators can monetize their Facebook content. The more stars they get the more money they will earn. Hoping the youth of Pakistan in particular will get more productive use out of their social media. https://t.co/RzewgYv8yQ https://t.co/UX20W0MmQH pic.twitter.com/7KmrJt5UWe
— BilawalBhuttoZardari (@BBhuttoZardari) December 10, 2022
Speaking about his visit to the Meta office in Singapore, Bilawal Bhutto Zardari shared:
“We are encouraged to see Meta’s contribution in supporting local businesses in Pakistan and opening up different ways for Pakistani content creators to generate meaningful, reliable revenue on their platforms.
“We hope the Stars program will create new opportunities to monetise and play a role in strengthening the country’s digital economy.”
The Foreign Minister received a largely positive response from followers on Twitter.
One tweeted: “Bravo! No other Foreign Minister went to this length… good job.”
Many others joined in congratulating him for developing a significant digital step for Pakistan.
A second tweet read: “This probably included a series of steps taken by several governments to reach this result.
“Super happy that it finally materialised.”
According to a statement by Meta, Facebook Stars would let fans pay money to artists and buy digital items from them, enabling Pakistani content producers to track their revenues by kind of material, control their objectives, and access various Stars settings.
The function is accessible on text posts, Facebook Live, Facebook Reels, photographs and on-demand videos.
Jordi Forney, the director of emerging markets for Asia Pacific at Meta, said:
“Helping creators to build community and turn their passions into professions is a key part of our continued investment in Pakistan.
“Today, we are thrilled to announce that Facebook Stars is open to all eligible creators in Pakistan, so more people can start earning while they grow their creativity, audience and careers.”
Reels, a feature on Meta that is similar to TikTok’s short-form videos, was launched in Pakistan this year.
It became the content type that expanded the quickest across all Meta platforms.
Every day, Facebook and Instagram users play over 140 billion Reels.