"We’re doing work on branch narratives so you are actually making choices as you watch."
Netflix plans to implement new narrative technology to provide more interactivity for viewers. They will soon decide what happens next in their favourite Netflix drama series.
This new technology will see viewers get the chance to take control of key decisions in shows. Netflix hopes this will provide a greater sense of interactivity and get viewers more involved.
This interactivity will potentially affect many popular Netflix shows, such as House of Cards, Orange is the New Black and The Crown.
But how will shows prepare for these seemingly unpredictable voted outcomes? Netflix plans for shows to film several outcomes, prepared once viewers make their choice. Viewers can select which event they would like to see through their remote control.
One source explains more:
“We’re doing work on branch narratives so you are actually making choices as you watch. All the content will be there, and then people will have to get through it in different ways.
“We’ll see how it plays out. It’s an experiment. We’ll see if it gets much success. For creators, it’s new territory.”
Netflix plans to a run trial to see how the interactivity “experiment” will work out. They will launch a kid’s show, which will be styled in a Choose-Your-Own-Adventure. Released later in 2017, viewers will decide what will happen next to the main character.
If the show appears to be a success, then the interactivity element will implement into popular adult shows. However, Netflix hasn’t said which programmes they will target yet.
Netflix will not be the first broadcaster to experiment with interactivity. BBC Three previously created their own interactive episode in Our World War, back in 2004.
The drama series allowed viewers to make the decisions behind the life of character Corporal Arthur Foulkes. They would take control of how he would complete missions.
Now it appears Netflix wants to bring this interactivity style to their own shows. Many Netflix fans will surely welcome this news, eager to make the critical choices behind their favourite shows.