“Well… look who’s coming to the UK.”
Katrina Kaif has announced that she is coming back to the UK, nearly a year after her beauty brand Kay Beauty launched in the country.
Katrina Kaif shared the news on Instagram, posting a video of herself alongside the caption, “Well… look who’s coming to the UK.”
The announcement has sparked excitement among fans, particularly following Kay Beauty’s successful first year in the British beauty market.
Kay Beauty, which Kaif co-founded with Indian beauty retailer Nykaa, officially launched in the UK in September 2025.
The brand made its debut through Space NK, becoming the first Indian-founded beauty brand to join the retailer’s portfolio.
Its initial UK rollout included selected Space NK stores, including locations at Oxford Circus, Westfield White City, Leicester and Birmingham Bullring.
The launch marked a major step for Kaif, who has been involved with Kay Beauty since it was founded in 2019.
The brand was created around performance, care and inclusivity, with products designed to cater to a wide range of skin tones.
Kay Beauty’s UK arrival also came as demand for South Asian-focused beauty products continued to grow among British consumers.
Within its first year in the UK, the brand received further recognition after winning the Best New Brand award in the Consumer Choice category at the 2026 CEW UK Beauty Awards.
The recognition came less than a year after its Space NK debut, highlighting the response the brand has received from UK beauty consumers.
Kay Beauty also reported strong early interest following its launch, with the brand becoming the number one organic search term on Space NK’s website shortly after arriving in the UK.
The brand has since continued expanding its beauty offering, including moving beyond makeup and entering the skincare category in 2026.
Kaif’s latest announcement suggests the actress will make a personal appearance in the UK, although she has not yet revealed the date, location, or reason for her visit.
Fans will now be waiting for further details about the Bollywood star’s UK plans, particularly after the success of Kay Beauty’s first year in the market.
The visit will also mark another opportunity for Kaif to connect with UK fans and showcase the brand’s growing presence in the market.
