"It’s a fantastic and healthy trend."
India’s most talked-about film at the moment is not a Bollywood film, but the Telugu movie RRR.
SS Rajamouli’s long-awaited film stars the likes of Ram Charan, Ajay Devgn and Alia Bhatt.
It was released on March 25, 2022, to positive reviews and it broke the record for the highest opening-day collection earned by an Indian film, grossing £25 million worldwide.
The record was previously held by Baahubali 2, another film directed by Rajamouli.
RRR also surpasses Akshay Kumar’s Bollywood crime drama Bachchhan Paandey to become the biggest opening day grosser of 2022.
The success of RRR highlights that it is more favourable than Bollywood films at the present moment.
This is further emphasised by the Telangana and Andhra Pradesh governments increasing ticket prices as a result of the audience’s demand to see RRR.
In some theatres, fans were seen with cardboard cutouts of their favourite actors and even setting off firecrackers.
Yellina Jitendra Rambabu, a cinema analyst, said:
“The opening collections and the fanfare as a whole reassure that the industry has a positive future.”
Producer Vishnu Induri said the film industry was affected by the pandemic and films like RRR would bring back hope and prompt filmmakers to continue being ambitious.
He said: “It gives impetus for filmmakers to make more pan-India films, narrate patriotic stories and initiate multi-starrers. It’s a fantastic and healthy trend.”
RRR features eccentric characters and high-octane stunts, making for a visual spectacle that Bollywood can learn from.
The film contains a nice balance of action, interesting origin stories, humour and an intriguing plot.
Ram Charan and Junior NTR are the lead stars and it is their chemistry and multi-dimensional characters that win audiences over.
The film keeps audiences hooked as no time is wasted building up to the plot.
As the story unfolds, audiences become familiar with the characters’ backstories.
The fight sequences make for great visuals and are filmed in an elaborate way. Some slow-motion shots by cinematographer KK Senthil Kumar add to the cinematic marvel of RRR.
Although it is nearly three hours long, the tight screenplay and crisp editing prevent the film from having tedious periods.
The background score gives the film depth and adds to the scale of the scenes and characters.
Currently, RRR is outshining mainstream Bollywood movies but it is not the film doing so.
Despite the low expectations leading up to its release, The Kashmir Files, has now raked in more than £29 million.
Producer Abhishek Nama says this interest is down to content.
He says such films will attract audiences for the cinematic experience as well as the content.
“What’s heartening is that people are coming to cinema theatres post the pandemic. That’s the need of the hour.”
But producer Suresh Babu said it was too early to predict the pattern of audiences flocking to theatres.
He said: “It’s premature to comment.
“Films like RRR are very rare, and hence people would love to watch it in theatres. But The Kashmir Files has been the surprise package for me; it has caught the attention of the nation.
“Still, we need to wait and watch the theatrical scenario.”
Following its theatrical release, RRR will stream on Netflix and ZEE5, attracting even more audiences.
RRR has surpassed all expectations and looks to have shown up mainstream Bollywood films with all the attention and praise it has got.