"2024 has transformed how we experience fear"
Halloween is just around the corner and 2024 has been nothing short of thrilling for horror fans.
This October, audiences have been spoilt for choice with a string of horror hits, both on the big screen and digital platforms.
But a standout trend is the emergence of sleeper hits.
Stree 2 has once again delighted viewers with its blend of folklore and frights, grossing over Rs. 870 Crore and becoming one of the year’s biggest blockbusters.
Meanwhile, Munjya mesmerised audiences with its gripping storyline and strong female lead.
Streaming platforms have also contributed to the spooky fun, with Sonakshi Sinha and Riteish Deshmukh’s Kakuda offering a mix of humour and paranormal thrills.
Not to be outdone, audio platforms have also tapped into the horror trend with blockbuster audio series.
Pocket FM produced some original horror content in 2024, with audio shows like Kaal Bhairavi and Bhay Nagar becoming popular among listeners.
Kaal Bhairavi challenges patriarchal notions through the story of a young girl and her aunt who possess supernatural powers, leading to spine-chilling incidents that blur the line between reality and the supernatural.
On the other hand, Bhay Nagar follows a girl caught between two time-cycles, fighting for her existence across past and present in the cursed town of Bhay Nagar.
Both shows immerse listeners in terrifying worlds, brought to life solely through sound, highlighting the power of audio storytelling in the horror genre.
On the growing trend, Vineet Singh, VP, Brand Marketing and Communications, Pocket FM, said:
“Horror has always been a genre that stirs powerful emotions, but 2024 has transformed how we experience fear – especially through audio.
“At Pocket FM, we harness the immersive power of sound to heighten the terror, pulling listeners into chilling worlds where their imagination sets the boundaries.
“Our audiences don’t just listen; they live the story, feeling every shiver and pulse as if they’re right in the middle of the nightmare.”
“This evolving trend shows that horror storytelling now transcends mediums, leaving an indelible mark long after the episode ends – sometimes even in broad daylight.”
In the Indian entertainment industry, the horror genre has reclaimed its place at the top.
Audiences have shown a growing appetite for stories that push the boundaries of fear, and with films like Bhool Bhulaiyaa 3 on the horizon, the trend shows no signs of slowing down.
Whether you’re a fan of psychological terror, jump scares, or the lighter side of spooky, this year has delivered it all – proving that sometimes, fear is the best form of entertainment.
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