Hugo Boss partners with Pakistani Firm

German fashion giant Hugo Boss has partnered with a Pakistani firm. The well-known brand has placed its first textile order.

Hugo Boss partners with Pakistani Firm f

“The board of directors chose Pakistan because of its prominent textile"

Fashion brand Hugo Boss has placed an order of sportswear at a Pakistani textile firm.

The news was shared by Abdul Razzak Dawood, an aide to Prime Minister Imran Khan.

The German company’s first order showcases a positive sign for the growth and expansion of the local industry.

Mr Dawood is the Advisor to the PM on Commerce, Textile, Industry and Investment. He wrote on Twitter:

“Happy to note that well-known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company.

“This achievement was due to the effort of PRGMEA for holding the 35th IAF Fashion Convention in Nov last year, in Lahore. Congratulations to Ijaz Khokhar and PRGMEA.”

Pakistan’s fashion industry has continued to grow and this move by Hugo Boss will only increase its presence. In April 2019, the International Apparel Federation (IAF) had announced that the 35th World Fashion Convention in Pakistan in November 2019.

IAF General Secretary Matthijs Crietee had said:

“Every year we introduce a country to the rest of the world and this year, we will organise IAF convention in Pakistan.

“The board of directors chose Pakistan because of its prominent textile and apparel sector, which has the considerable potential of growth.”

Mr Crietee went on to say that the fashion convention intended to ensure the building up of a smarter, stronger and sustainable supply chain of textile products.

The Pakistan Readymade Garments Manufacturers and Exporters Association welcomed the decision.

They called it the biggest achievement of the textile industry of Pakistan.

Pakistan’s textile sector has been struggling to increase its share of exports in the world. As a result, the fashion convention was supposed to showcase the potential of Pakistan’s fashion industry with the world.

Pakistan’s fashion industry has grown exponentially in the last 10 years. It is one of the country’s flourishing sectors.

The World Fashion Convention in Pakistan also helps to attract foreign investment in the textile sector of Pakistan, which Prime Minister Imran Khan has been endeavouring since he assumed office.

International Apparel Federation is a global trade association that comprises of national clothing associations and organisations having businesses of sourcing, designing, development, manufacturing, distribution, and retail of apparel products.

Ijaz Khokhar, Chief Secretary of Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) spoke on the occasion:

“In the upcoming world-class convention, we would have a detailed presentation on Pakistan and apparel industry for creating awareness about the potential of Pakistan as the production hub of textile items especially garments.”

Dhiren is a journalism graduate with a passion for gaming, watching films and sports. He also enjoys cooking from time to time. His motto is to “Live life one day at a time.”