to make a small profit, they need to sell about 100,000 units
The first ever Indian 3D game for the PC is out in the games market. It is based on Aamir Khan’s blockbuster Bollywood film, Ghajini. The game is produced by FXlabs and Gheetha Arts, and is marketed and distributed by Eros International. The game was created by Sashi P. Reddi, founder and CEO of FXlabs, and Allu Sirish and Madhu Mantena of Gheeta Arts.
Based on the character of Sanjay Singhania played by Aamir Khan in the film, the character is mortailised in the game with the plot reminiscent of movie, where Sanjay falls in love with Kalpana, who later is murdered. In the same incident, Sanjay develops amnesia following a firm blow to his head by an iron rod. He then becomes obsessed with avenging the murder of his girlfriend and to combat his disability, he has tattoos spread over his torso to help him remember what his intentions are.
Artists impressions and huge amounts of creative effort was put in to ensure the character in the game looked like the character of Sanjay Singhania, right down to the famous Aamir Khan hair cut! Aamir Khan plays an actual role in the game by doing the voice-overs for his character and introduction sequences.
This is a first for this type of game to be created and released at this scale and level. It wasn’t going to be long before a product like this made it to the market. Naturally, with a focus on the Indian gaming market as it’s premier audience, it is very likely the game will become popular not only in India but abroad as well. In it’s first week of launch, over 10,000 copies were sold in India. This exceeded expectations of the company who made the game. Hence, highlighting the point that if a quality and appealing product is made, then people will be willing to purchase such games. Overall reaction from PC gamers has been positive, therefore, paving the way for more titles to follow.
Watch the promotional video with footage from the game below.
FXlabs has been operating for about fours years and their aim is to produce games for India but also for the US and UK markets. They have made four games and two of the titles are based around Bollywood films with Ghajini being the first.
Financially, for Ghajini The Game, they would need to sell about 80,000 units to break even, and to make a small profit, they need to sell about 100,000 units. Therefore, selling over 10,000 units for such a new and daring venture is a good start. Sustainability and survival is going to be definitely the name of the game in order for such games to penetrate into a market that is flooded with Western alternatives.