The service is inside Amazon’s shopping app
Amazon India has launched the world’s first free video streaming service.
The service, called miniTV, will allow its users to watch curated content such as web series and comedy shows.
The new platform launched on Saturday, May 15, 2021, and is currently available for Android. It will extend to iOS later in 2021.
The service is inside Amazon’s shopping app and will be ad-supported.
In a statement about what miniTV has to offer, Amazon India said:
“miniTV has professionally created and curated content across web series, comedy shows, tech news, food, beauty, fashion and more…
“With the launch of miniTV, Amazon.in shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos.”
The statement also says:
“With the launch of MiniTV, Amazon.in is offering the convenience of customers to shop, pay as well as watch free entertainment videos from millions of products on the shopping app.”
MiniTV is launched alongside Prime Video, meaning Amazon now has two video entertainment offerings.
However, miniTV is free and does not need a separate app.
Prime Video requires a Prime subscription and also offers content such as Amazon Originals in English and nine Indian languages.
Amazon believes that Prime Video helps drive more sales on its shopping app.
Now, the e-commerce giant has brought a video streaming service directly to the shopping app.
According to Amazon India, miniTV will offer content from studios such as Pocket Aces, as well as entertainment videos from multiple categories.
Their statement says:
“Viewers will be informed on latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti.
“Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble.
“In the coming months, miniTV will add many more new and exclusive videos.”
Amazon launched an ad-supported streaming service, IMDb TV, in the USA in 2019.
However, miniTV is completely free and is only available to users in India.
Amazon India’s launch of miniTV follows a similar step made by rival company Walmart’s Flipkart.
They launched Flipkart Videos in 2019 and offers a mixture of short films and episode series.
Since its release, multiple Indian companies such as Zomato have explored adding a video service to their own apps.