“Our intent is to make dating safer"
Tinder has launched a new vaccine advocacy initiative to encourage young Indians to get their Covid-19 vaccinations.
As India relaxes its lockdown restrictions, the dating app is aiming to reach millions of members across the country.
Tinder wants to support its young members by providing the resources they need to get a Covid-19 vaccine.
As a result, the app has implemented three new features to educate young people and encourage them to get vaccinated.
Taru Kapoor, Tinder and Match Group India’s General Manager, said:
“Vaccinations have become a popular talking point on Tinder and mentions of ‘vaccine’ in member bios went up by 42% in India in May 2021 – an all-time high – compared to when the pandemic first began.
“As India’s vaccination drive gains momentum, we want to extend support and encouragement for our members to be better equipped to find their way back into IRL dating when it becomes a possibility.
“Our intent is to make dating safer everywhere and for everyone and Tinder vaccine stickers will make it both easy and fun to share your vaxxing vibe and start something epic!”
One of Tinder’s new features is a custom-built educational guide that is an interactive resource for young members.
The guide answers questions such as what a vaccine is, and whether you can still contract Covid-19 after receiving the vaccine.
Tinder is also implementing a ‘Vaccine Centre’ feature, which will allow users to access government-approved vaccine information.
They can also use this feature to find where their nearest vaccination site is to book an appointment.
As well as this, Tinder has implemented multiple new profile stickers so users can inform others of their vaccination views.
Members can have stickers on their profile to say they have received or are due to receive a Covid-19 vaccination.
They can also advocate for their potential matches to get their vaccines using the stickers ‘Immunity Together’ and ‘Vaccines Save Lives’.
Multiple dating apps have found that opinions surrounding Covid-19 and vaccinations are a dealbreaker for many looking for love.
The dating app OkCupid found that those who would have the vaccine received 25% more likes than those who would not.
The app also found that 41% of women would cancel a date if they found their match to be an anti-vaxxer. This is compared to 30% of men.