"we saw a surge in the number of installs"
The second wave of India’s Covid-19 crisis has led to a 25% increase in new users signing up for dating apps.
Since the outbreak of Covid-19, meeting a potential partner in person has not been an option.
Therefore, online communication has become the new normal.
So, dating apps have positioned themselves as a way for people to find an emotional connection.
Although these apps can also be used for casual chats, people are favouring the platforms to find a serious relationship.
Multiple dating apps have audio and video chat features to allow for virtual dating.
However, some apps have now implemented a new vaccination status feature.
So, many dating app users can show on their profile if they have had or intend to have a Covid-19 vaccination.
Speaking of the surge in users, Able Joseph, founder and CEO of the dating app Aisle, said:
“In the last month, we’ve seen around 28% user growth and 25% increase in daily active users.
“When the lockdown hit last year, we saw a surge in the number of installs due to boredom, but as time passed we noticed users are looking for potential long-term partners and don’t want to spend another lockdown alone.”
Joseph added that since the pandemic began, Aisle has seen more users above the age of 30 upgrading to premium accounts sooner than before.
As well as Aisle, Bumble has also seen a rise in users.
The dating app’s nationwide survey revealed that 38% of single Indians hope to be in a committed relationship in 2021.
Samarpita Samaddar, communications director at Bumble India, said:
“Since India went into lockdown in March 2020, more than one in two chats turned into something more meaningful with a large number of messages being exchanged.”
During the pandemic, multiple dating apps have implemented a feature that allows users to express their beliefs around Covid-19.
They found that opinions around vaccinations are now a dealbreaker for many Indians in their search for a partner.
The dating app OkCupid gave its users multiple questions, a few of which concerned Covid-19.
The app found that those who would have the vaccine received 25% more likes than those who would not.
Additionally, 41% of women said they would cancel a date with an anti-vaxxer, compared to 30% of men.
Anukool Kumar, marketing director at OkCupid, said:
“There were higher engagements with a potential partner where the intentions are clear of wanting love by expressing exactly what they want in a relationship.”
According to Kumar, OkCupid has seen more than a 26% rise in conversations since March 2020.
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