‘Power Gummies’ an innovative way to Boost Adult Nutrition

Power Gummies is a lifestyle dietary supplement brand based in Delhi and it has made waves in the nutraceutical industry since being established in 2018.

Divij Bajaj is the CEO and Founder of the company.

He won Business Mint’s ‘Best Emerging Entrepreneur 2020’. He has also made it to Business Mint’s ‘India’s top 30 under 30’ list.

However, the 26-year-old’s success did not happen overnight.

Divij’s journey started off with Justdakhila.com, and his experience in the education and entertainment industry paved the way for future accomplishments.

His nutraceutical start-up has now quickly become one of the top brands in the Indian Supplements and Healthcare industry.

Since its inception, Power Gummies has reached more than 200,000 people and sold over 3 million gummies.

As a result, it has gathered a loyal customer base.

Power Gummies has three main rules:

• Awareness
• Product efficacy
• Consumer trust

Nutritional supplements can leave a bad taste in your mouth.

Fortunately, Power Gummies are a flavourful way to boost immunity.

The company was founded in 2018 under the parent company Aesthetic Nutrition Pvt Ltd.

Power Gummies heavily focuses on its brand philosophy of ‘Health Powered by Happiness and Backed by Science’.

Ingredients are vegan-based and are sugar-free.

Power Gummies are also gelatin-free, gluten-free and contain no synthetic additives.

These chewable supplements meet the nutritional requirements for people of all ages.

Both the quality and effectiveness of these chewable supplements have been praised as they are suited for an urban millennial’s demand.

Power Gummies comes in two versions.

‘Gorgeous Hair & Nails’ is the first and it contains Biotin, Folic acid and 10 essential vitamins.

Results have shown a 22% acceleration in hair growth and a 65% reduction in hair fall. At the same time, it improves overall hair and nail health.

‘The Beach Body Gummies’ help with weight management.

It is infused with green coffee and it has had a positive response so far.

Power Gummies is set to launch ‘Pain Relief Gummies’ soon.

The brand has also received celebrity backing, with Bollywood star Shraddha Kapoor being named brand ambassador.

The brand has effectively raised the unspoken issues of the young generation and creating fighting solutions.

Young people may struggle to sustain a nutritionally balanced diet.

But chewing two gummies a day helps enable a nutritionally balanced lifestyle.

However, Power Gummies have encountered obstacles due to the Covid-19 pandemic such as delivery challenges.

Despite the challenges, Divij and his team have increased the brand’s penetration across the semi-urban demographic.

The brand has also partnered with retailers and pharmacy chains.

Divij is confident that Power Gummies will go global by the end of 2021.