India’s version of the “cuffing season” has arrived.
As 2025 draws to a close, dating apps across India are experiencing a seasonal surge.
A new survey suggests that the New Year’s panic and winter loneliness are driving a resurgence in online dating.
According to QuackQuack, one of India’s largest homegrown dating platforms, there has been a noticeable rise in user sign-ups during the last two months of the year.
The app, which recently surpassed 40 million subscribers, reported a significant increase in registrations across Tier I, II, and III cities.
A recent survey by QuackQuack involving 10,834 participants revealed that as temperatures drop, more singles begin searching for companionship.
The study noted a 12% rise in new users between the end of October and the first week of November.
It appears that India’s version of the “cuffing season” has arrived, driven by a mix of cold-weather comfort and year-end urgency.
Three in five daters aged between 25 and 35 admitted they want to start the New Year with someone special.
Despite this rush, many clarified that they still prefer to take things slow and only commit when a genuine connection forms.
This trend shows how modern dating is a blend of practicality and patience, even as the festive season heightens the desire for companionship.
Urban singles are returning to dating apps in record numbers, seeking meaningful connections rather than fleeting flings.
The platforms now cater to a variety of preferences, with both international and local options dominating India’s dating landscape.
Popular apps such as Tinder, Bumble, Hinge, and OkCupid continue to attract users, while Indian-focused platforms like TrulyMadly, Aisle, and Dil Mil appeal to those seeking culturally aligned experiences.
Dating apps offer numerous advantages for Indian singles navigating a fast-paced lifestyle.
They provide access to a wider dating pool, convenience, and the ability to connect from anywhere at any time.
Users also have more control over whom they interact with and can filter potential matches based on interests or values.
For many, the process feels less intimidating than traditional dating, as it offers a digital glimpse into a person’s personality before meeting.
However, this convenience comes with its downsides.
Fake profiles, misrepresentation, and scams remain common challenges.
Users also risk encountering unwanted or explicit messages, leading to discomfort or disillusionment.
Experts note that constant online interaction can sometimes contribute to feelings of loneliness, self-doubt, or low self-esteem, particularly when matches fail to progress.
Despite these drawbacks, the growing engagement across India suggests that dating apps are here to stay.
With more people embracing technology to find love, the country’s dating culture continues to evolve.
What was once considered taboo has now become a normal, even exciting, part of urban life, especially as the year ends and the desire for connection grows stronger.
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