"We are absolutely delighted and very excited about this new partnership with BritAsia TV."
Asian Sports Foundation has teamed up with BritAsia TV for a brand new project. They aim to promote healthy, active lifestyles to young British Asians.
The UK-based charity Asian Sports Foundation announced their new project with the entertainment broadcaster. With a key focus on the next generation, they plan to promote the benefits of fitness.
They will encourage youngsters to partake in sports and place healthy living as a key issue.
Starting in Summer 2017, the project will work with professionals and Foundation ambassadors. They will also design engaging content about the benefits of wellbeing.
BritAsia TV will then feature the regular shows to its young audience.
Encouraging Health and Fitness
Jug Johal explained: “We are absolutely delighted and very excited about this new partnership with BritAsia TV.”
He also added: “We will look to bring communities together and help them to become more active, more often through Sport and Physical Activity.”
Keen to promote fitness in the Asian community, Asian Sports Foundation want to tackle obesity and lack of sports participation. Throughout the UK, these problems can often link to a poor understanding of healthy lifestyles. Also, many can feel hesitant to start new sports.
They will also call for various clubs and committees to ensure they deliver equality. Asian Sports Foundation and BritAsia TV are keen for them to include people from all backgrounds.
This marks as the latest campaign by Asian Sports Foundation. The charity believes that British Asians should face no barriers with sports, having an equal chance to participate.
Therefore, ASF’s chair Jug Johal expressed his joy in the new project. He revealed:
“We know that there are a lot of barriers for members of the Asian community to get involved in sports.
“This partnership provides us with a unique platform to showcase great work, educate audiences about health benefits and encourage debate and discussion to address perceived imbalances with regards to representation in the industry.”
BritAsia TV also explained how they will provide inspirational content, starting with the new project. Managing Director Tony Shergill said:
“We have a large and influential young audience that has a strong identity and pride in its roots. We want to tap into these audiences and start to educate, inform and engage them through positive and inspirational programming.“
Asian Sports Foundation has created a fantastic partnership with BritAsia TV. Through broadcasts of fitness and sports to the Asian community, they will create a big impact.
By making them exciting and inclusive, a healthy lifestyle becomes more attractive and attainable.
Keep your eyes peeled for their upcoming programmes, set for summer 2017!