The launch comes as brands increasingly introduce seasonal collections
Stanley 1913 has launched its first-ever Diwali collection, bringing traditional Indian craftsmanship to its popular reusable drinkware ahead of the Festival of Lights.
Released on October 6, 2026, the limited-edition collection features tumblers, travel mugs and bottles inspired by Diwali’s themes of light, positivity and togetherness.
The designs incorporate patterns influenced by traditional hand-block printing, offering a distinctive alternative to the brand’s familiar drinkware ranges.
The collection was created in collaboration with NEST, a non-profit organisation supporting artisan businesses, and Tharangini Studio, a woman-owned heritage printing studio based in Bengaluru, India.
Founded in 1977, the studio specialises in traditional hand-block printing and uses organic dyes in its work.
The partnership brings the work of Indian artisans to Stanley’s international audience, connecting a contemporary lifestyle product with traditional craft techniques.
Stanley 1913 has become widely recognised for its tumblers, particularly its Quencher range, which has attracted attention through social media and celebrity endorsements.
The Diwali collection expands the brand’s offering with designs celebrating Indian artistic traditions.
Diwali, also known as the Festival of Lights, is celebrated by millions of people worldwide, including Hindu, Jain and Sikh communities.
Traditions vary between communities and families, but celebrations commonly involve lighting lamps, decorating homes, exchanging gifts and gathering with loved ones.
The festival symbolises themes including light overcoming darkness and good triumphing over evil, although its significance differs across religious and cultural traditions.
The launch comes as brands increasingly introduce seasonal collections connected to cultural celebrations.
For South Asian consumers, Stanley’s new designs offer an opportunity to incorporate familiar artistic influences into everyday items.
The collaboration with Tharangini Studio also places emphasis on the artisans behind the collection.
Its traditional printing techniques bring heritage-inspired patterns to modern drinkware, highlighting the contribution of skilled craftspeople to the products.
Stanley’s involvement with NEST further connects the launch with the organisation’s work supporting artisan businesses and helping craftspeople access commercial opportunities.
The collection arrives ahead of Diwali celebrations in October, when consumers often shop for festive clothing, decorations, gifts and accessories.
Its limited-edition positioning may also appeal to Stanley collectors looking for designs beyond the company’s regular colours and seasonal releases.
With its first Diwali range, Stanley 1913 is expanding its drinkware offering while celebrating Indian craftsmanship.
The collaboration brings traditional printing into a contemporary product category, offering consumers a new way to mark the festival through everyday accessories.
