"we are delighted to further take a step into co-producing"
Amazon Prime Video is set to co-produce Akshay Kumar’s Ram Setu, making it the first Bollywood film to be produced by the OTT platform.
For the streaming platform, the Indian market is among the fastest-growing ones.
As a result, Amazon Prime Video has been making India-specific announcements.
The production of Ram Setu is another step in that direction.
Amazon Prime Video, Cape of Good Films, Abundantia Entertainment and Lyca Productions will be co-producing the upcoming film.
The film stars Akshay Kumar, Jacqueline Fernandez and Nushrat Bharucha.
It will be directed by Abhishek Sharma and it is an action-adventure film that is rooted in Indian cultural and historical heritage.
The film is yet to have a release date.
Following its theatrical release, Ram Setu will be available for Prime members in India and in more than 240 countries.
Vijay Subramanium, Director and Head, Content, Amazon Prime Video India said:
“Stories that are entrenched in Indian soil have often found an audience not only in India but across the world, and we are delighted to further take a step into co-producing by collaborating with a film that highlights our Indian heritage.”
“Our collaboration with Vikram Malhotra and Abundantia Entertainment as well as with Akshay Kumar till date has been unique and highly successful; and with this step, we move into the direction of further deepening and strengthening our association.”
In a statement, Akshay Kumar said:
“The story of Ram Setu is one that has always intrigued and inspired me: it represents strength, bravery and love, and uniquely Indian values that have formed the moral and social fabric of our great country.
“Ram Setu is a bridge between generations past, present and future.
“I look forward to telling the story of a significant part of Indian heritage, especially for the youth and I am happy that, with Amazon Prime Video, the story will cut across geographies and strike a chord with viewers across the world.”
Vikram Malhotra, founder and CEO of Abundantia, said:
“In India, mythology, religion and history are deeply intertwined.
“They form the nerve system of our nation and have always given us the foundation for great, epic storytelling.”
“Ram Setu is a story formed on facts, science and historical heritage and is anchored in the deep belief of Indians since centuries.”
For the Indian market, Amazon Prime Video has been focusing on original and exclusive Indian content by investing.
It is also intensifying its efforts to penetrate the Indian market.
It partnered with telecom company Airtel to launch a new Prime Video plan made specifically for mobile users, making it a global-first for the company.
In terms of content, Amazon Prime Video has over 30 shows in production and more than 50 in development.
It continues to bring in films in various languages with weeks of its theatrical release.