How Indian Women are Transforming the Luxury Watch Scene

Luxury watches have long been perceived as a male-dominated space but there is a change being driven by Indian women.

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Women are also more likely to purchase multiple timepieces

Luxury watches have traditionally been seen as a male-dominated domain in horology, but this stereotype is quickly fading.

While men currently dominate 65% of the market, experts predict the women’s watch segment will grow to £20.8 billion by 2027.

The global fashion and lifestyle landscape has evolved, with international influences reaching India, inspiring women to explore and invest in the craftsmanship and legacy of top watchmakers.

Indian women are increasingly embracing high-end timepieces, not just as accessories, but as expressions of personal style and identity.

Women & their Growing Love for Luxury Watches

How Indian Women are Transforming the Luxury Watch Scene

The surge in the luxury watch market among women can be attributed to several factors.

Firstly, there is a growing appreciation among female consumers for fine craftsmanship and intricate design.

Women are also more likely to purchase multiple timepieces – some for daily wear and others for special occasions.

While brands like Cartier, Bvlgari, Piaget, Jaeger-LeCoultre, and Omega have long catered to this demand, traditionally masculine brands like Panerai, IWC, and Roger Dubuis have recognised this shift and are now creating exquisite pieces specifically for female aesthetics.

These brands offer a range of styles appealing to the diverse tastes of modern women, from classic to contemporary.

Top luxury watch brands are also providing timeless options for daily use and elaborate designs for discerning fashionistas.

Cartier’s PANTHÈRE collection epitomises this trend, offering timepieces for everyday wear and special events alike.

The Celebrity Effect

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Celebrities and influencers have been instrumental in transforming the luxury watch market for women.

Icons like Deepika Padukone, the brand ambassador for Cartier, and Priyanka Chopra, the brand ambassador for Bvlgari, have been seen sporting luxury timepieces, setting trends and inspiring their fans.

Their endorsement of luxury watches goes beyond fashion.

It symbolises empowerment and challenges conventional gender roles.

Whether it’s a classic Cartier Tank, a bold Panerai Luminor, a Bvlgari Serpenti, or an elegant Jaeger-LeCoultre Reverso, these celebrities show the aspirational Indian woman that luxury timepieces are a way to showcase unique style and personality.

Looking ahead, the future for women in the luxury watch market is promising.

Previously, women were thought to prefer jewellery over watches as statement pieces.

However, this is no longer the case.

Women now favour timepieces that double as statement jewellery, such as the Piaget Limelight Gala, Bvlgari Serpenti Tubogas, or Panthère de Cartier.

They also enjoy accessorising their watches with bracelets and charms, ensuring the watch remains the centrepiece while adding a touch of glamour with additional jewellery.

Lead Editor Dhiren is our news and content editor who loves all things football. He also has a passion for gaming and watching films. His motto is to "Live life one day at a time".

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