"the entire pleasure toy business in India will surprise audiences."
DocuBay’s upcoming documentary Bad Toys Inc will explore India’s evolving attitudes towards sex toys.
The global sex toy industry is worth £27 billion but India is predicted to reach £155 million in the next five years.
It is a subject that has had hardly any coverage but Bad Toys Inc dives deep into India’s vibrant world of sex toys.
The documentary delves into regional preferences.
This includes Assam embracing the largest amount of BDSM gear, Mumbai seeing maximum sales of fetish products and West Bengal being a big fan of edible underwear.
It also features real-life stories.
In Kashmir, a woman tells her story of suffering from Vaginismus and how she discovered her path to pleasure through toys.
The documentary transports viewers to Lucknow to introduce a couple who spice up their love life through intimate toys.
Bad Toys Inc also features a young woman who chooses sex toys over a man after being in many toxic relationships.
Featuring expert insight, including sexologist Dr Prakash Kothari, Bad Toys Inc delivers insights into sexual evolution, fun trade secrets, scintillating data and powerful stories through a fascinating tale of India’s love for pleasure.
Founders of brands like IMBesharam, That Sassy Thing and The Sangya Project reveal how young Indians think about sex.
They share that although most first-time buyers are men (64%), women make the most repeat purchases.
Girish Dwibhashyam, COO of DocuBay, said, “Bad Toys Inc is a documentary on a topic seldom explored in the mainstream.
“The in-depth look at the entire pleasure toy business in India will surprise audiences.
“In fact, we too were astonished at some of the facts uncovered during the research of the film.
“Bad Toys Inc will serve as an engrossing and novel viewing experience for audiences who like to indulge in real stories with a difference.”
Richa Sahai, Founder and Director of Black Iris, said:
“As a company, we’re always itching to produce bold, thought-provoking content and Bad Toys Inc was a great opportunity to do that.
“It’s been challenging, exciting and super fun!”
“Quite a thrill to see people from different corners of the country open up about their most intimate experiences.
“Clearly, India is far more progressive than what’s commonly perceived and we hope the risk appetite to showcase such content only grows.”
Bad Toys Inc releases on July 26, 2024.
Watch the Trailer
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