Currys under fire for Encouraging Sex Toy Use during Commute

Currys came under fire for appearing to advise customers to use a sex toy on their commute, forcing the high street retailer to change its product description.

The high street giant launched a range of sex toys in its stores for the first time. The collection includes 10 products, along with massage oil, lubricant, and a specialist toy cleaner.

However, one of the product descriptions raised eyebrows.

The So Divine Pearl Remote Control Love Egg was advertised as suitable for “spicing up your morning commute”.

The toy features three speeds and seven settings, ranging from a “gentle tease” to “euphoric vibrations”.

Police warned that using a sex toy on public transport could be an offence, as overt use would “outrage public decency”, while covert use could still be illegal if it “caused alarm or distress to other passengers”.

Driving safety experts also cautioned against any behaviour that could distract a driver.

Sexual wellness experts criticised the marketing.

Jessica Watson, Co-Founder of sexual wellness brand Gloriah, said:

“The rise of mainstream retailers entering the sexual wellness space reflects a positive shift in reducing stigma, but Currys’ marketing blunder highlights a much deeper issue – the over-sexualisation and trivialisation of intimate wellness.

“Sexual wellness products exist to support self-care, confidence, and overall well-being – not to be mocked or, worse, marketed in a way that promotes illegal activity.

“As a menopause-focused brand, we’ve seen firsthand how intimate care is a fundamental part of health, not a punchline.

“Retailers have a responsibility to market these products with education, inclusivity, and respect.

“This misstep not only undermines the legitimacy of the category but risks setting back the progress made in normalising conversations around sexual health.

“The demand for these products is growing, but without proper positioning, we risk turning an essential wellness movement into nothing more than a gimmick.”

Holly Jackson, co-founder of women’s sexual wellness platform SheSpot, added:

“This shift is exciting, but it’s just as important that retailers do it right.

“They should be stocking only body-safe, high-quality products so people can shop with confidence.

“With sexual wellness being a highly unregulated space, and with so many low-quality products out there that aren’t body-safe, there’s an even greater need for retailers to be responsible in sourcing and educating on product uses.

“Sexual wellness is a sensitive category, and retailers entering the space need to approach it with care.”

“It’s essential they provide clear, accurate information to help customers make informed choices.”

The original product description read: “Take things from mundane to magical with this So Divine Pearl Love Egg. It’s remote-controlled, so you can go for a solo ride or hand the reins over to your partner.

“With 3 speeds and 7 patterns to choose from you can always find one that fits the occasion. From a gentle tease to euphoric vibrations.

“The discreet design and whisper-quiet operation opens up a world of possibilities.

“Whether it’s adding a spark to your bedroom or spicing things on your commute.

“Its body-safe silicone is comfy and easy to clean. And when it runs out of steam, just pop in a fresh pair of AAA batteries.”

Currys has since modified the description, replacing “on your commute” with “on the go”.

A Currys spokesperson told Daily Mail: “Since reviewing the product description, we have updated it to ensure there is no further risk of misinterpretation of how the product could be used.”