"Does Alia Bhatt know about this shoot?"
A Pakistani clothing brand is facing severe backlash for using morphed artificial intelligence images of actor Alia Bhatt online.
The brand known as WajAyesha Clothing shared pictures of the Bollywood star to promote their latest silk apparel collection.
This controversial marketing move has sparked a major debate regarding the unethical use of artificial intelligence in commercial advertising.
The actor appears in traditional attire within the promotional posts, which were shared on the official Instagram business page.
The brand captioned the post: “EVEN ALIA BHATT LIKE OUR PURE SHEESHA SILK COLLECTION !!”
One social media user questioned the brand: “Does Alia Bhatt know about this shoot?”
The clothing label responded by saying: “Please make this viral so she gets to know.”
Another concerned user warned the company about potential legal consequences by commenting: “She will sue you!”
WajAyesha Clothing dismissed the legal threat by simply replying: “No, she will not.”
When a user pointed out the use of technology, the brand replied: “But we have original product.”
The rise of artificial intelligence has created massive challenges for celebrities who wish to protect their own personal images.
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Famous figures like Amitabh Bachchan and Salman Khan have already moved to the court to protect their personality rights.
Personality rights are the legal ownership of an identity, which prevents others from using names or faces for profit.
These rules ensure that a person is the only one allowed to make money from their specific, unique attributes.
Without consent, no company or individual can exploit the voice or face of a celebrity for any commercial gain.
The Pakistani brand seems to have ignored the legal boundaries while trying to sell its products to customers.
Away from this digital controversy, Alia Bhatt is currently preparing for several major upcoming roles in the Indian cinema.
She will soon star in an espionage thriller titled Alpha, which is being directed by the filmmaker Shiv Rawail.
This high-stakes action film is scheduled to hit the big screens for the global audience in the year 2026.
Following this project, she will collaborate with director Sanjay Leela Bhansali for a film titled Love And War.
This grand cinematic production also stars her husband Ranbir Kapoor and the talented actor Vicky Kaushal in lead roles.
Fans are eagerly waiting for this project, which is slated for a theatrical release in 2027.
Alia Bhatt remains one of the busiest stars in the industry with multiple big-budget projects currently under her belt.
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