The beauty industry is expected to become much more diverse.
It can be incredibly frustrating for women of colour (WOC) when wandering through makeup aisles in search of inclusive makeup brands.
There is nothing more annoying for a woman of colour than finding a foundation that doesn’t match and instantly oxidises or an eyeshadow that appears ashy.
Luckily, there are many makeup brands that are now much more inclusive and diverse with their range of products and their marketing.
Makeup brands owned by WOC, such as Pat McGrath Labs and Juvia’s Place, are also quickly rising to the top.
Purchasing from WOC-owned makeup brands is a great way to support and encourage diversity in the beauty industry.
As well as luxury makeup brands, drugstore makeup brands are also improving their products to suit every skin type and tone.
This is definitely a step in the right direction as it allows every woman to enjoy makeup regardless of their budget.
Here are the 10 best makeup brands for women of colour!
Beauty Bakerie is a black-owned makeup brand that sells a variety of products including loose setting powders and liquid lipsticks.
Beauty Bakerie prides itself on being one of the few black-owned makeup brands selling liquid lipsticks, in shades that are universal and flattering to various skin tones.
Cashmere Nicole, the founder and CEO of the makeup brand, started the company in 2011.
The makeup brand’s motto is to live “better not bitter” and it is 100% cruelty-free and vegan-friendly.
Beauty Bakeries’ founder, a single mother and breast cancer survivor was featured on Beyoncé’s website for Pinktober in 2016.
American singer Beyoncé is a fan of this brand and has been seen wearing the brand’s liquid lipsticks on numerous occasions.
NARS is one of the best makeup brands for women of colour because of its extensive shade range.
The NARS foundation has 40 shades whereas their best-selling creamy concealer has 30 shades.
The makeup brand also caters to varying undertones meaning that everyone will be able to find their perfect match.
NARS is a popular luxury makeup brand that caters to all types of makeup lovers.
The makeup brand boasts celebrity fans such as Meghan Markle and Jourdan Dunn.
The brand continues to innovate and experiment with their collections and this is shown in their advertising campaigns.
Fenty Beauty launched at Sephora and online in 2017 with the help of Rihanna.
The makeup brand played a huge role in changing the beauty industry with an impressive 40-shade foundation launch.
The makeup brand now sells everything from mascara, highlighters and concealers to eyeshadow palettes and lip treatments.
Fenty Beauty has received international praise for diversity in its advertising campaigns and marketing material.
Fenty Beauty’s initial foundation launch prompted other makeup brands such as L’Oréal and Make Up For Ever to create advertising campaigns aimed at WOC.
According to The Wall Street Journal, Fenty Beauty made an estimated $570 million (£434,482,500.00) in 2018 and is valued at more than $3 billion (£2,286,750,000.00).
Becca is another makeup brand that is great for women of colour.
Not only are the advertising campaigns inclusive and diverse, but the products are also available in a variety of finishes, shades and sizes.
The Becca shimmering skin pressed highlighter is the bestselling highlighter in the US, and the makeup brand is cruelty-free.
The Australian makeup brand is very popular around the world.
Makeup lovers reach for the brand’s products when trying to achieve a ‘lit from within’ look.
The brand’s setting powders and skin correctors are also available in a variety of colours, tones and finishes to accommodate every need.
UOMA Beauty is one of the best makeup brands for women of colour as it is black-owned and incredibly inclusive.
The makeup brand was founded by Nigerian-born Sharon Chuter. She is also the CEO and creative director of the company.
The makeup brand focuses on creating products that promote inclusivity; the brand has 51 shades in their foundation in 6 custom formulas.
UOMA Beauty is also one of the more affordable and budget-friendly makeup brands in this list.
UOMA Beauty has received high praise from celebrities and influencers, as well as from women of colour around the world.
In 2018, sales revenue in the makeup industry reached £6.2 billion.
As the number of consumers increases, growth is ultimately expected.
MAC is a makeup brand that creates products for “all ages, all races, and all genders”.
The Canadian makeup brand was founded by Frank Toskan and Frank Angelo in Toronto in 1984.
The makeup brand has grown in popularity with women of colour as a result of their large shade ranges, inclusive advertising campaigns and collaborations with beauty influencers and celebrities.
MAC foundations are available to purchase in a wide variety of shades, forms and finishes.
Additionally, MAC is one of the original makeup brands that diversified their products and actively targeted women of colour.
MAC originally targeted their products towards makeup professionals but have since sold to consumers all around the world.
MAC is also a popular makeup brand amongst South Asian women.
Cover FX is another great makeup brand for WOC, as the brand has a diverse range of 40 shades and 3 undertones of their foundation.
Furthermore, the makeup brand sells custom cover drops which can be mixed with any liquid makeup.
The custom cover drops are perfect for women of colour as they allow you to experiment with different foundations until you find your perfect match.
Cover FX focus on high-coverage makeup making it a great brand to reach for during a wedding or party.
The brand’s highlighting drops are also popular amongst women of colour as they provide a good payoff of shimmer without ever looking ashy.
EX1 Cosmetics is yet another amazing makeup brand for women of colour for a variety of reasons.
Firstly, the makeup brand specialises in foundations for olive skin tones.
This means that many South Asian women will be able to find a foundation match from this brand.
As well as catering to olive skin tones, the brand also has very pale to deep shades to ensure every woman is represented.
EX1 is also an incredibly affordable and accessible makeup brand and can be found in most Superdrug and Boots stores in the UK.
EX1 Cosmetics has been recognised as the world’s number one brand exclusively made for skin tones with yellow and gold undertones.
The brand was founded by Farah Naz who is also a biochemist.
Luxury brand Lancôme is also a great choice for makeup for women of colour.
Hollywood actress Lupita Nyong’o is one of the beauty ambassadors for the brand.
The French cosmetics brand has always been inclusive and accommodating in the casting for their makeup campaigns.
Hollywood actress Zendaya stars alongside Lupita in one of the brand’s most popular advertising campaigns.
Lancôme offers a wide range of foundation and concealer shades. The brand also offers custom-made foundations to its consumers.
Make Up For Ever
Make Up For Ever is a very popular makeup brand amongst women of colour as a result of the number of foundation shades they offer.
The brand focuses on heavy-duty makeup for television and filming however, their products are available to consumers worldwide.
The makeup brand considers the varying undertones of women of colour and continues to expand their product lines.
This makeup brand is considered to be at the mid-range price point.
There is ultimately still a long way to go for the beauty industry. More needs to be done to ensure every woman is represented and included.
However, makeup brands expanding their product lines and releasing shades to suit everyone are definitely steps in the right direction.
As time goes by, the beauty industry is expected to become much more diverse.
As frustrating as it seems, makeup brands specifically designed for women of colour do exist and are waiting for you to fall in love with their products.