"Makeup has been a huge part of my journey"
For some Indian celebrities, getting into the beauty business after a career is a natural move.
Indian celebrities make a niche for themselves in the beauty industry in two ways.
They either collaborate with other beauty giants to launch their makeup line or independently start their own beauty business.
Since they already have a large fan following, most of their beauty products sell as soon as they launch.
Fans who idolise Indian celebrities are the first in line to get their hands on their beauty products.
The power of having a celebrities’ face or name branded on a product’s packaging can be immense.
Each product created and named by a star becomes a collectable and an extension of that star’s personality.
Over the past few years, many celebrities, be it from India or overseas, have gotten into the beauty business and have become successful entrepreneurs overnight.
DESIblitz presents 7 Indian celebrities with their own makeup brands and beauty lines.
Manish Malhotra Beauty by MyGlamm
Manish Malhotra is one of the most popular and successful fashion designers in India.
He also happens to have one of the best celebrity makeup lines in the country.
Manish has worked closely with almost every Bollywood star and his creations are loved by all.
His designs are the definition of couture and his latest beauty venture with MyGlamm has the word ‘luxe’ labelled all over it.
Built on the philosophy of celebrating glamour, Manish Malhotra’s haute couture makeup line is designed to make a woman feel glamorous and gorgeous in her skin.
From the sleek black and rose gold packaging, to the quality of each product from the makeup line – everything is a 10/10.
The makeup range currently comprises highlighter sticks, blushers, eyeshadows, nail polish, eyeliners, glitter mascara, face and body highlighter, and matte and liquid lipsticks.
Kay Beauty by Katrina Kaif
Most recently Katrina Kaif came up with her beauty line called Kay Beauty.
The actress herself launched the brand in November 2019 in Mumbai.
Even before it was made available to consumers, the products made headlines as a lot of stars indulged in promoting Katrina’s new venture.
Speaking about Kay Beauty to one of the top media houses, Katrina Kaif said:
“Makeup has been a huge part of my journey; right from a model, to an actor to magazine covers to countless appearances.
“It has always been an interest of mine and something I’ve been passionate about.
“I’ve done a lot of my own makeup throughout the years.”
“With the knowledge of working with makeup artists and getting their tips, I knew it was something I wanted to do.
“I had a dream to create a beauty brand like this but you need a machine with the knowledge and bandwidth and product knowledge, and that’s where Nykaa came in.”
Lakmé Absolute Kareena Kapoor Khan by Lakmé
After making a name for herself in the Bollywood industry, Kareena Kapoor Khan then got into the beauty business.
In 2018, the actress launched her makeup line called Kareena Kapoor Khan by Lakmé Absolute.
It’s her first-ever makeup line which features products like cheek contours, face contours, brow definers, lipsticks, mascara and more.
The brand’s philosophy revolves around channelling every woman’s inner diva.
She is also the brand ambassador for Lakmé and has immense love for the brand as well.
As far as the look and feel of the products are concerned, each of the products come in attractive black and gold packaging.
Star Struck by Sunny Leone
After featuring in a few Bollywood numbers and films, Sunny Leone decided to take a new career path back in the year 2018.
She decided to start her makeup line and named it Star Struck.
Her beauty range consists of several products including, lipsticks, lip glosses, mascaras, eyeliners, and highlighters.
Opening up about the concept of her range, the actress and model said:
“Since I work in entertainment, I am always trying out new cosmetics.”
“The thing that I love the most is lip wear that lasts and that is made well.
“So, I focus on the feel and texture of this line and made sure the pigments were strong so that when I wore it, I could start a press interview and it would still be on my lips hours later.
“What I love about my line is that I wear it constantly and most of my red carpet wear and promotions, I am most likely wearing Star Struck.
“I absolutely love it and I hope the people out there that would purchase this, will love it as much as I do.”
The Masaba X Nykaa Collection by Masaba Gupta
Masaba Gupta is one of India’s most talented fashion designers.
In 2019, the young designer collaborated with Nykaa to create a beauty collection that features nail colours, lipsticks, fragrances and nail polish remover.
Each product has a quirky print to it and the packaging is made from eco-friendly cardboard.
It’s an Indian homegrown label that focuses on making affordable beauty products that come in fun and quirky packaging.
In one of Masaba’s interviews, she said that when she was a teenager, she didn’t have much access to makeup and the money to buy expensive beauty products.
For her, it’s all about finding a good formula that’s affordable and packaged beautifully.
Arias by Lara Dutta
The former Miss Universe and one of the most beautiful Indian celebrities, Lara Dutta launched her health-conscious skincare products, known as Arias.
The special thing about her range is that it is vegan, cruelty, paraben, and chemical-free.
Starting from face washes to serums and cleansers, there are around 11 products in her skincare line.
Talking about her range, Lara Dutta revealed: “I have had experts work on my skin when I was young, and as I grew older, in my 30s and 40s, I realised skin needs a newer perspective, a new path.
“Indian skin has its own issues, so it’s essential to formulate a plan that works for our skin specifically.
“I wanted to create a line that is affordable, easy to incorporate, ensures great quality, and addresses all the skin issues of the Indian skin – sun damage, free radicals, and pollution.”
Naked by Lisa Haydon
This Bollywood beauty mogul has always given us major skin goals.
Lisa Haydon’s secret happens to be her beauty brand, Naked.
Explaining the name in an interview, Lisa talked about how all the elements in her products are from their very natural form without added chemicals.
She talked about how she’d use only the ingredients that were edible and safe:
“I wouldn’t want to put anything on my body that I wouldn’t want to put in my mouth either.”
In an interview with Vogue, Lisa says: “I don’t add any preservatives to my blends because I haven’t found one that is truly organic and natural.
“The salts and oils in my products are natural preservatives, but their effectiveness is short-lived.
“I try and use natural ingredients that don’t spoil easily.”
The trend of owning their brand has taken over Bollywood celebrities.
Earlier, stars like Salman Khan, Anushka Sharma and Kriti Sanon focused on clothing brands, but now cosmetic brands are the go-to method to gaining fans.
Indian celebrities, such as Bollywood stars, know how to multi-task, and a few of them have indulged in entrepreneurship and independently started their own makeup brands.
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