"Our products are cruelty-free and vegan.”
The Pakistani makeup industry has been breaking barriers and now, it proudly stands firm across the nation.
The days are not far when the local brands will be appreciated widely due to their quality and cost-effectiveness.
Pakistani makeup sensation, Fatima Bukhari, spoke exclusively to DESIblitz about her love for Pakistani makeup brands. She said:
“Pakistani makeup brands have really stepped up their game, in the last two years or so. Believe me, I am so proud! We are not far behind from international brands so to speak.”
She further added:
“The best part about our local cosmetics industry is getting amazing quality makeup at awesomely affordable prices”.
DESIblitz has brought together the top cosmetics and skincare brands of Pakistan.
Luscious Cosmetics has done a praiseworthy job over the years. It is one of the very few brands which offers a high range of products at an extremely affordable price.
When DESIblitz asked about their uniqueness, Meharbano Sethi, CEO of Luscious Cosmetics said:
“Luscious Cosmetics is Pakistan’s largest colour cosmetics brand, established in 2008. Our products are cruelty-free and vegan.”
The company is a member of People for the Ethical Treatment of Animals [PETA] and ensures that their products are environment friendly.
It is pretty much impossible to put a finger on their best product because they all are just unmatchable. From skincare kits to highly pigmented shades, their products are suited for women widely.
The brand has set standards for every product due to its high quality and cost-effectiveness.
When it comes to lipsticks, Medora is an old favourite of Pakistani women. The company is based in Swat, Pakistan and offers a wide range of colours in matte, semi-matte and glossy lipsticks.
Be it a full glam or a natural look, you can get your desired colour at the cheapest price. In addition to this, they are super pigmented and do not stick.
In Pakistan, you will find these lipsticks at every cosmetic store as they are extremely popular and just within Rs 200 (£1.02). Pretty unbelievable, right?
According to Pakistani makeup bloggers, it is hard to point out the differences between international brand Mac’s lipsticks and Medora’s lipsticks.
Pakistani women might have mixed views about makeup brands but the one brand that can bring them all together is Christine Cosmetics.
Their pan cake bases are one of the top favourites of all times. It has a smooth formulation which sets your makeup right in place.
Almost every Pakistani woman owns a Christine Cosmetics product whether it is their base products, nail polishes, contour kits or lipsticks.
While everyone else looks for an affordable option with the best quality, these women know this Pakistani brand has their back.
Masarrat Misbah, the wonderwoman of Pakistani makeup world has done a marvellous job in launching her brand named after herself. She is also the owner of a renowned beauty salon, Deplix.
It is the first Halal-certified brand that was launched in Pakistan.
Massarat Misbah’s Silk Foundation is one of the top-selling items from the list. It has a satin matte finish and suits normal to dry skin types leaving a very natural look. It costs around Rs 2,700 (£13.80) and is definitely up to the mark.
Keeping in mind the Asian skin tone and climatic conditions of Pakistan, Masarrat has done a brilliant job on her cosmetics.
Sure, makeup is interesting but no one should ever neglect skincare. Organic Traveller has made sure to have Pakistani women covered.
It has exceeded all expectations when it comes to skincare. Their products are 100% organic and cruelty-free.
Their famous hydrating ‘Clear’ and ‘Quench’ serums are perfect for oily and dry skin respectively. They give a natural glow to the skin, reducing acne marks and evening out the skin tone.
The list of products is steadily growing. Yet, they have gained a lot of fan following over social media due to exceptional results.
Beautify by Amna
Nothing makes Pakistanis more proud than to see their local brands flourishing and this is exactly how they feel about Beautify by Amna.
Suleman Hameed, the founder of the brand, exclusively spoke to DESIblitz about his brand. He said:
“I wake up every morning with a heart full of gratitude, it is a big thing for me.”
Without a doubt, it is the most amazing thing to witness your local brands flourishing.
He further added:
“I am most grateful for life, my family and for the great opportunities that I discover in Pakistan because I know after so many decades of hard work, joy and hope costs nothing!”
He believes that it is always wise to ‘’accept the challenges so that you can feel the exhilaration of victory’’.
The brand frequently offers package deals which contains their best sellers including primers, setting powders, serums and makeup tools. Not to forget, these packages are insanely cheap.
Bare + Epitome
Established in 2018, Bare Epitome is an online brand that offers a huge variety of halal skincare products that are 100% natural and organic.
One of the top-selling products is their Rose Water which even has a natural colour of petals instead of being transparent.
In a detailed conversation with their marketing manager, Ayesha Aman, she said:
“We hope to create a product that highlights natural beauty because we believe that everyone is beautiful in every single way.”
The brand aims to empower Pakistani women as 80% of their faculty is female including the vendors and managers. Last year, the brand started to ship to the UK and USA as well.
Another Pakistani makeup brand, Alezem Beauty, has made its way into the market. It is based online and the website offers a variety of discounts for its customers.
It is famously known for its Lipshay, Lip & Cheek Tint which lasts for up to 6 hours. It gives a natural tint to the face and it costs around Rs 850 (£4.35).
The brand continues to grow at an exceptional rate. When asked about their uniqueness, they said:
“Best quality with the best price comparably with other local brands.”
Meriam Pervaiz, a renowned Pakistani blogger and YouTuber presented her views on the underrated Pakistani makeup brands. She said:
“Pakistan is home to a lot of talent. But still struggling to get recognition.”
The one brand every Pakistani woman has used at least once in her lifetime is Rivaj UK.
It has done a commendable job in earning its place in the market. From its famous creamy lip liners to pigmented palettes, Rivaj UK never disappoints its customers.
Their ingredients comply with the standards of European Union cosmetics which makes it one of the best Pakistani makeup brands.
Whether it’s a small Chaand Raat gathering or a grand mehndi function, Rivaj UK has made sure to fulfil your needs.
Another major reason behind its popularity is that it is highly affordable so you can get multiple products for a fraction of the price.
Atiqa Odho is a Pakistani fashion icon and television star who has excelled in this field over the years. She has left no stone unturned while launching her very own cosmetics brand.
It is first and only Pakistani ISO certified celebrity brand at par. It stands with other international celebrity brands like Eva Mendes and Tyra Banks.
When it comes to glamorous colours and fine quality, Atiqa Odho is the choice of Pakistani women.
The hot-selling eye shadow colours have definitely taken the nation by storm. These bright shades are super pigmented which proves that there is no compromise on quality. She said:
“As a brand, we believe that beauty is the right of every woman, hence we create products that are of top quality while being affordable for all.”
Atiqa Odho has also actively taken part in breast cancer awareness campaigns in Pakistan. Due to this, she has certainly become a symbol of empowerment and inspiration for Pakistani women.
When it comes to local talent, Zay Beauty has surpassed all societal barriers.
Also known as “A Very Desi Makeup Brand”, Zay Beauty is all in for promoting the ‘brown’ culture.
The products are named after Urdu words like “Chand Tara” and “Chamak Dhamak” which attracts people as a whole. They also have a very traditional and colourful outlook which is aesthetically pleasing.
Just like other high-end brands, Zay Beauty has been a top favourite of Pakistani girls because of its premium quality and a huge variety of products.
Mahwish Saqib is a Pakistani makeup artist who owns the brand Glam Girl. It offers a variety of cosmetics and skincare products which are well suited to the climatic changes in Pakistan.
The brand caused a lot of hype on social media because it was instantly loved by Pakistani women.
The products definitely complement the warm South Asian skin tone and suit all types of skin. This is to encourage all Pakistani women to learn how to do makeup like a professional.
Self-care is not complete without Conatural products and no one knows this better than Pakistanis.
With a wide range of organic hair and skin products, Conaturals has been doing a great job in the market.
Their Hair Repair Shampoo is a top seller and loved by Pakistani women who face hair thinning due to health issues.
They offer products to suit every skin type which gives promising results. After all, that’s the beauty of local brands!
Speaking about the concept behind their brand, co-founders Rema Taseer and Myra Qureshi Jehangir said:
“Our aim is to use natural and organic ingredients formulated into potently effective products to give you the best skin and hair care results you deserve.”
Searching for the right makeup can be overwhelming but Pakistanis know nothing can go wrong with Entice Cosmetics.
Ms Rabbia Sohail, the owner of the brand, is a doctor who aims to launch products that are safe to use.
The brand offers a wide range of affordable liquid lipsticks that give satisfying results.
In addition to this, it is also known for its potions which enhance the skin’s radiance and give it a noticeable glow.
Entice Cosmetics has limited products which help them to focus better on their quality. It certainly works in their favour.
Zhoosh Official is a top Pakistani makeup brand known for its premium quality mink eyelashes.
Whether you are looking for a dramatic or natural look, Zhoosh has the best range of eyelashes.
They embrace the curve of your eye smoothly and you can pair it up with a Zhoosh makeup palette. And the best part is, they can be worn up to 25 times!
Talent and passion runs in the genes of Pakistanis and these brands are living proof of that. They have definitely exceeded all expectations and the trust put in it by Pakistani women has been infinite.
After all, what is better than using your local brands? That too at an extremely reasonable price.