"BollyGoods is all about design and the lifestyle of the stars"
BollyGoods Edition 2, London, took place happened on May 2, 2016 at The Dorchester, Mayfair.
BollyGoods is a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.
The event’s tagline is ‘masterpieces created by celebrities for celebrities’.
Guests enjoyed drinks and canapés at the 5 star venue whilst browsing through the collections of fashion designers, jewellers and artists who cater to the world of Indian cinema.
The designers that showcased their prêt collections included red carpet favourites Gauri & Nainika and Manish Arora among others.
BollyGoods Edition 2, London, was inaugurated by Bollywood style icon Gauri Khan – Indian film producer, interior designer and wife of superstar, Shahrukh Khan.
Manish Arora, one of the India’s most vivacious contemporary designers, showed his signature style – a unique mélange of vibrant colours and intricate craftsmanship.
A representative from the Manish Arora brand said: “The people of London got to see his bright vibrant colours, print highlighted with embellishment and the Rexene work which he is known for.”
She also revealed that his upcoming projects include working with long gowns with capes, peplum dresses and long skirts.
Gauri & Nainika exhibited styles ranging from cocktail dresses to elaborate bespoke gowns, which had a timeless appeal. Popular playback singer Kanika Kapoor also exhibited their delicate line filled with pastels and was there at the event too.
Among the jewellers exhibiting was Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in Bajirao Mastani, while also designing wedding jewellery for Mira Rajput and Diya Mirza.
Vinay Gupta told DESIblitz about his experiences designing for Deepika in Bajirao Mastani: “It was an incredible experience. We are 1789 established, so this was the right movie for me to design the old jewels.
“Whatever I made for Deepika, she made it looked beautiful and it felt like the jewellery and her were made for each other. Essentially, the jewellery I was making for her was unique and something that no one had ever made.”
Talking about his upcoming projects, Vinay told us: “We have just done a collaboration with Tarun Tahiliani, and now we are collaborated with a lot of designers so let’s hope the designs that come out are what the world sees as fantastic pieces.’
Actress Roshni Chopra talked to DESIblitz about her collection:
“My sister and I have been running this brand for the last year and a half and it’s like my baby! It’s the first time we have brought the brand to London, so it’s very exciting.”
Roshni pointed out one of her favourite garments in her collection, which were zip up saris that were both lovely and easy to wear.
BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics.
Promila said: “We’re delighted by the tremendous response and welcome that BollyGoods has received today in London. BollyGoods is all about design and the lifestyle of the stars. People love Bollywood and are hugely influenced by its fashion and lifestyle.”
Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia. She said:
“Today has given us the opportunity to showcase the art, craft and design that is synonymous with Bollywood to discerning buyers of luxury pieces and Bollywood enthusiasts alike.
“We are extremely proud of what we have achieved today and we look forward to hosting the second edition of BollyGoods in London soon.”
BollyGoods Edition 2’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales.
The fashion meets film event was a huge success, celebrating the incredible talent of Indian designers.
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