The range fuses its taste for high-quality embroidery and aesthetic prints.
Following the commercial success of its previous two flagship stores in Karachi, Image Fabrics has cut the ribbon on its third store in Lahore.
The new Lahore branch resides in the Arches Shopping Arcade on the reputable M.M Alam Road shopping district.
Extending across the expanse of three floors, the additional Image Fabrics store splits itself conveniently into three different sections catering to each category – ready-to-wear suits, printed lawn suits, and unstitched fabric.
Designed by interior design and architectural connoisseurs Architects Inc., the inside of the store exudes a charming ambiance through the mix of contemporary meets traditional design.
The full glass fronted window display will undoubtedly attract many shoppers with its elegant rose-wreathed display pieces, designed by events, brands and PR manager Sana Bhatti, who has also worked with the likes of Faraz Manan.
The store’s trademark collection of ready-to-wear pieces are priced between PKR 990-6,000 (£6-40) while unstitched three-piece lawn suits are ranged from PKR 2,200-6,400 (£14-45).
Fabrics are available in a variety of chic, formal styles including chiffon, cotton lawns and Swiss voile.
The fabric giant’s ready-to-wear line is a modish and classy collection which has propelled the brand a progressive step forward in the fashion sphere.
The range fuses together its taste for high-quality embroidery and aesthetic prints to represent the stylishness of the East.
The lawn prints blend pure fabric with luxurious and vibrant shades to produce classic and enduring designs in a fast-paced and rapidly shifting world, obsessed with temporary fads and fashion crazes.
Image Fabrics provides its customers with a timeless elegance with each lovingly crafted piece.
Creative Director, Uzma Ahmad, comments: “We are extremely happy with the response that we are getting from our clientele in Lahore and hope to not only open more stores in Lahore but all across Pakistan.”
Started in 1993, Image Fabrics has spent the last two decades manufacturing embroidered fabrics of first-rate quality, with a long-standing commitment and devotion to their client base.
Check out their latest catalogue here.