“We plan to expand our retail footprint"
Indian beauty and wellness brand SoulTree has launched India’s first-ever solar-powered wellness store.
This is SoulTree’s first brick-and-mortar store, as their products could only be bought online until now.
The flagship store is located in the DLF Galleria in Gurgaon, in the northern state of Haryana. The boutique occupies 600 square feet.
SoulTree’s new store provides customers with the opportunity to test the brand’s ayurvedic skin, make-up and hair products.
According to the brand, the beauty and wellness store has been constructed using biodegradable materials, non-plastic fixtures and reclaimed wood with a zero-waste policy.
It is also the first in India to run completely on solar power.
In a statement, SoulTree said:
“Enhancing its focus on sustainability, the beauty advisers at the SoulTree store are attired in sustainable materials and 100% organic cotton, genuinely resonating with the brand’s message of organic, ethical and eco-friendly.”
Nitin Passi, Managing Director of SoulTree, also expressed his delight at the brand’s achievement.
“The Indian market is ready to experience a fresh take on Ayurvedic beauty.”
“By entering the brick-and-mortar space, we aim to introduce consumers to the attributes of this clean, sustainable and ethical wellness brand.
“As a pioneer in introducing sustainable practices in beauty, I’m delighted that SoulTree’s first store is also the first solar-powered wellness store in the country.
“We plan to expand our retail footprint and bring the SoulTree experience to consumers, by opening more stores across key metros.”
SoulTree’s flagship store comes months after the brand was bought out by fellow cosmetics maker Lotus Herbals in August 2020.
SoulTree is an organic Ayurvedic brand that offers products relating to skincare, hair care and make-up.
Ayurveda is Sanskrit for “The Science of Life”.
German third-party organisation BDIH certifies SoulTree, making them the first Indian brand to offer European-certified natural personal care and beauty products.
The company makes its products using natural ingredients.
According to their website, they support women village farmers in Uttarakhand by sourcing organic herbs for their products.
The company also focuses on sustainable packaging, with the aim of phasing out the use of plastics from its operations.
Products manufactured by SoulTree are available across India, as well as other countries around the world.
The UK, South Africa, Australia, Japan and various parts of Europe also sell the brand’s products.