Gujarati content will be available on ZEE5 Global.
ZEE5 Global has announced the integration of multiple South Asian streaming platforms into the ZEE5 Global platform through the introduction of Add-ons in the US.
This feature offers subscribers a seamless experience by consolidating their favourite South Asian entertainment platforms within the ZEE5 Global ecosystem, with pricing starting from $1.49.
Unveiled by Mr Amit Goenka, President, of Digital Businesses and Platforms, and Ms. Archana Anand, Chief Business Officer, the launch of ZEE5 Global Add-ons marks a significant milestone.
Ms Archana Anand emphasised its role in solidifying ZEE5 Global’s position as the leading South Asian streaming platform in the US market.
The Add-ons currently include content from platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi), and iStream (Malayalam), with more to be added soon.
Notably, this marks the first time that Gujarati content will be available on ZEE5 Global, catering to the extensive Gujarati-speaking diaspora in the US.
Partner titles from ZEE5 Global Add-ons contribute to the platform’s extensive catalogue, boasting over 250,000 hours of movies, TV shows, and originals across languages.
Mr Amit Goenka shared insights into the evolving digital entertainment landscape:
“As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalised experience that combines accessibility and affordability is the need of the hour.
“With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetisation opportunity for multiple players in the global markets.
“We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”
ZEE5 Global Add-ons, as an aggregator platform, aims to unify the entertainment ecosystem, providing a robust monetisation opportunity for global market players.
Ms Archana Anand articulated the vision for ZEE5 Global Add-ons:
“As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots.
“Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment.
“Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination.
“It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs.”
The platform aims to empower subscribers with easy access to their preferred content while offering partners the benefits of ZEE5 Global’s extensive reach in the US, minimising customer acquisition and marketing costs.
Add-ons simplify the user experience with a single app, login, and password for all streaming subscriptions.
Additionally, the platform provides personalised recommendations, a unified user interface, cross-platform search, and an ad-free viewing experience for US consumers.
ZEE5 Global Add-ons are available on Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.