"The UK has always been an important market for Zee Entertainment"
In an exciting development for television enthusiasts across the United Kingdom, Zee Entertainment has announced the launch of four channels on Freeview Connected.
Zee Entertainment Enterprises (ZEE) is a leading content company that is recognised for its diverse content offerings that resonate with audiences across the world.
With a presence in over 190 countries and a reach of more than 1.3 billion people around the globe, ZEE is among the largest global media and entertainment companies across genres, languages and integrated content platforms.
Zee Entertainment will now bring four new channels to the UK on Freeview Connected.
With this expansion, Zee Entertainment looks to offer a diverse range of content to cater to the different tastes of viewers, all accessible through Freeview’s extensive platform.
Viewers will now be able to enjoy Zest, Zing, Zee World and Zee Punjabi, enhancing their entertainment experience on Freeview Connected Channel number 278.
Zee Entertainment’s channels offer a wide range of content.
This ranges from lifestyle and entertainment to drama and regional programming.
On Zee Zest, viewers can enjoy lifestyle and food shows that explore various culinary delights and travel experiences.
Meanwhile, Zing offers the latest in music, Bollywood and youth culture.
Zee World offers a captivating selection of drama series and telenovelas dubbed in English.
Zee Punjabi caters to the vibrant Punjabi-speaking community with a mix of cultural and entertainment content.
Punit Misra, President of Content and International Markets, expressed his enthusiasm for this milestone, saying:
“At Zee Entertainment, we are committed to providing our viewers with the best in entertainment.”
“The launch of our channels on Freeview marks a significant step forward in our mission to reach a wider audience in the UK.
“We are excited to bring our diverse content to UK viewers and believe that our channels will resonate with the multicultural fabric of this great nation.”
Ashok Namboodiri, Chief Business Officer at Zee International Business, shared his thoughts on the channel expansion.
He said: “The UK has always been an important market for Zee Entertainment, and we are delighted to collaborate with Freeview to offer our channels to a broader audience.
“This partnership aligns with our vision of making our content accessible to viewers worldwide.
“We look forward to entertaining and engaging the UK audience with our unique programming.”