“NFTs in cricket allows us to connect with our fans"
Cricketer Yuvraj Singh is all set to launch his own NFT collection in collaboration with Colexion, Asia’s biggest licensed NFT marketplace.
This marks his entry into the digital space of NFT’s (non-fungible tokens).
Yuvraj Singh’s story is marked by guts, grit and glory.
The cricket player, who has brought immense pride to the country by winning the ICC Cricket World Cup 2011, was also honoured with the Arjuna Award in 2012 and the prestigious Padma Shri Award in 2014.
But he is not just an accomplished cricketer. Yuvraj is also a humanitarian and entrepreneur.
He has now become an investor in Colexion in order to transform the licensed NFT marketplace into a global platform.
Yuvraj Singh announced his new partnership on Twitter on December 12, 2021, which is also his 40th birthday.
He tweeted: “Being there from ball 1 to the time I decided to hang up my jersey, the fans have always been with me.
“Thank you for cheering in my highs and giving strength in my lows.
“On my birthday, I’m proud to announce a special gift for you – Yuvraj Singh NFT Collection in partnership with Colexion.”
Being there from ball 1 to the time I decided to hang up my jersey, the fans have always been with me.Thank u for cheering in my highs & giving strength in my lows.On my b’day I’m proud to announce a special gift for u-Yuvraj Singh NFT Collection in partnership with @colexionNFT pic.twitter.com/EpCaAkyKnS
— Yuvraj Singh (@YUVSTRONG12) December 12, 2021
On his entry into the NFT space, Yuvraj said:
“NFTs in cricket allows us to connect with our fans like never before.
“I am happy to partner with Colexion and share precious tokens from my cricketing journey with those who have loved and encouraged me every step of the way.
“Developing a digital avatar to be able to connect and share our love for cricket is a powerful concept, and Colexion has enabled me to take my first steps in this world.”
Welcoming Yuvraj Singh to the digital asset space, Abhay Aggarwal, the Founder and Chief Executive Officer (CEO) of Colexion, said:
“It is a pleasure to have a cricketer like Yuvraj Singh on board.”
“We are creating interesting digital spaces for him to engage with his fans who will now be able to ‘own’ special moments of his career.”
In the past, Colexion has partnered with mega sports stars such as Pankaj Advani, Glenn Maxwell and Brendon McCullum.
The brand continues to add players to its ever-growing list of celebrities and personalities from the world of entertainment, lifestyle, and sports.
As many as 30 celebrities launched their digital collectables on December 12.
They are music composer duo Salim-Sulaiman, cricketers Varun Chakravarthy and Dwayne Bravo, and Bollywood and TV stars Tanuj Virwani and Aamir Ali, among others.