“It will bring something new and exciting to the screen.”
Despite a festival release and a well-known cast, Tagar has been pulled from Bangladesh’s three leading multiplexes due to low turnout.
Star Cineplex, Blockbuster Cinemas, and Lion Cinemas all dropped the film in its second week.
The decision was made after a poor audience response during the initial screenings.
Starring Puja Cherry and Ador Azad, Tagar was marketed as a romantic-political drama with revenge elements.
Its release coincided with Eid-ul-Azha, traditionally a prime window for local film debuts. However, it failed to stand out in a crowded lineup.
The film, directed by Alok Hasan and produced by AR Movie Network, originally aimed for an 11-theatre release.
That number was reduced, and it ultimately opened in just six venues across Bangladesh.
Despite multiple daily showtimes, attendance remained underwhelming, forcing multiplexes to revise their programming.
Officials at the cinema chains said programming choices depend on viewership trends.
Films that attract steady audiences are often granted additional showings.
In contrast, Tagar struggled to gain momentum and was dropped to make space for more successful Eid offerings.
Initial interest had been piqued by teaser trailers and promotional content, including songs like ‘Bhalobashar Rong’ and ‘Shudhu Tumi’.
Puja Cherry and Ador Azad had actively promoted the project on social media.
Ador called it his best work to date, saying: “This character has a distinct flavour, influenced by both Tamil and Bollywood cinema.
“It will bring something new and exciting to the screen.”
Puja described it as a “very special” project in interviews before the release.
Behind the scenes, the production saw a change in casting that drew some attention.
Parthana Fardin Dighi was originally signed as the female lead but was later replaced by Puja Cherry due to alleged professionalism issues.
The ensemble cast also includes Azad Abul Kalam, Razi Siddiqui, Suman Anwar, and Shariful.
However, star power alone was not enough to draw sustained public interest.
The plot of Tagar attempts to weave romance with politics and personal vendetta.
This genre blend, while ambitious, may not have resonated with holiday moviegoers expecting lighter fare.
Despite the strategic timing and big names, Tagar ultimately failed to capture viewers’ attention.
The outcome underscores how crucial box office performance remains, even for films with festival releases and good marketing.
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