Sonam Kapoor named Dior Brand Ambassador

Dior has appointed Sonam Kapoor as its new global brand ambassador, reflecting its growing focus on the Indian market.

Sonam Kapoor named Dior Brand Ambassador f

"It’s an honour to be a part of Dior’s story"

Dior has named Sonam Kapoor as its new brand ambassador, signalling the company’s desire to expand in India’s growing luxury market.

Sonam will promote collections by Maria Grazia Chiuri, Dior’s womenswear creative director.

With over 35 million Instagram followers, Sonam Kapoor is known for her bold fashion sense.

Her collaboration with Dior aligns with her status as a fashion icon.

Over the years, Sonam Kapoor has been a regular at Dior runway shows, known for her elegant yet modern style.

From her standout Cannes appearances to chic street looks, she frequently turns to Dior’s timeless designs to make a statement.

Dior hopes this partnership will strengthen its presence among India’s elite consumers.

In a press release, Dior said: “A multitalented personality, the actress, producer, and fashion icon henceforth embodies the audacity, grace, and elegance of Dior style, a femininity constantly reinvented.

“More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.”

Sharing her excitement, she says: “It’s an honour to be a part of Dior’s story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion.

“Each of their collections present a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my own sense of style.

“This partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years, and I’m excited to see where we take it next.”

Sonam has also represented international brands such as L’Oréal Paris, Zoya Jewels, and watchmaker IWC.

Meanwhile, Knight Frank’s 2024 Wealth Report predicts India’s wealth will grow by 50% by 2028.

The number of Ultra High Net Worth Individuals (UHNWI) is expected to rise from 13,263 in 2023 to 19,908 by 2028.

Global brands are increasingly signing Indian celebrities to expand their presence in the market.

Priyanka Chopra represents Bulgari, while Deepika Padukone is the face of Louis Vuitton and Cartier.

Tiffany & Co. has partnered with Ranveer Singh, and Alia Bhatt is Gucci’s ambassador.

Sonam’s involvement is expected to boost Dior’s visibility and appeal.

Fans are excited to see her debut campaign with Dior.

It will showcase how her unique style blends with the brand’s classic elegance.

On the acting front, Sonam is preparing for a Bollywood return in 2025 after taking a break to welcome her first child.

Mythily is a passionate storyteller. With a degree in Journalism and Mass communication she is a keen content creator. Her interests include crocheting, dancing and listening to K-pop songs.



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