"my little sister didn’t listen and became so consumed by Instagram"
Misha Agrawal, a well-known social media influencer and founder of Mish Cosmetics, died just two days before her 25th birthday.
Her death was first announced on Instagram in a post that expressed grief but did not initially reveal the cause.
Her sister later revealed that Misha had taken her own life.
She said the influencer had become distraught over her declining follower count on Instagram, which had long been her main focus.
She wrote: “My little baby sister had built her world around Instagram and her followers, with a single goal of reaching 1 million followers and gaining loving fans.”
The post went on to describe the emotional toll that social media had taken on Misha Agrawal.
“When her followers started decreasing, she became distraught and felt worthless. Since April, she had been deeply depressed, often hugging me and crying, saying… ‘What will I do if my followers decrease? My career will be over’.”
Her sister explained that she tried to support and guide her, urging her to see Instagram as “just a side job” and reminding her of her other talents.
“I advised her to view Instagram as mere entertainment and not let it consume her. I urged her to focus on her happiness and let go of anxiety and depression.
“Unfortunately, my little sister didn’t listen and became so consumed by Instagram and followers that she left our world forever.
“Tragically, she became so overwhelmed that she took her own life, leaving our family devastated.”
One of the final posts on Misha’s Instagram showed a photoshopped image of her account with one million followers, a number she had hoped to reach.
The caption read: “Her phone wallpaper says everything. Her only aim of life. Instagram is not a real world and followers are not real love, please try to understand this.”
Her death was first confirmed publicly on April 26 in a short message:
“It is with a heavy heart that we share the heartbreaking news of Misha Agrawal’s passing.
“Thank you all for the love and support you showed her and her work. We are still trying to come to terms with this immense loss.
“Please keep her in your thoughts and continue to carry her spirit in your hearts.”
Another post by her company Mish Cosmetics read:
“We are heartbroken to share that our founder, Misha Agrawal, has passed away.”
“She built MishCosmetics.in and Mish Hair Oil with love, passion, and a dream to make a difference.
“Thank you for standing with us, for your endless love, and for believing in Misha’s dream. Let’s continue to keep her spirit alive – together.”
News of Misha Agrawal’s death stunned her fans, many of whom had followed her since the beginning of her influencer career.
One wrote: “One of the few content creators… to whom I am following from their starting days… she has very good humour with a very good sarcastic tone, really feel bad for her.”
Another said: “Guys, I wish she was alive to see how much she was loved, please give her family some time to absorb this. Keep her in your prayers.”
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