Her commercial value is soaring well above fellow contestants.
Shakira Khan, runner-up of Love Island 2025, is reportedly in final talks for a six-figure fashion partnership with high street powerhouse Oh Polly.
The deal highlights Shakira’s soaring popularity since leaving the villa, with her no-nonsense attitude and stylish flair making her a natural fit for the fashion label.
Industry insiders claim Oh Polly was impressed by her empowering presence and effortless confidence, qualities that align perfectly with the brand’s image and growing consumer base.
Shakira wore several Oh Polly outfits during her time on Love Island, a move that boosted her visibility and showed her natural synergy with the brand’s fashion-forward designs.
Oh Polly has a strong history of collaborating with Islanders, but Shakira’s deal is reportedly one of the most lucrative to emerge from the 2025 series.
Her commercial value is soaring well above fellow contestants, many of whom are still struggling to secure contracts despite their post-show fame and large social media followings.
Fans and celebrities alike have voiced support for Shakira, who has used her platform to remain authentic, resilient and inspiring after the challenges she faced in the villa.
Shakira is now represented by HLD Talent, a leading boutique agency renowned for securing high-profile collaborations and carefully crafting career strategies for emerging stars.
The agency’s involvement marks a major turning point, giving Shakira expert management, brand alignment strategies and the negotiating power to secure top-tier fashion contracts.
HLD Talent’s tailored approach means Shakira will benefit from deals that focus on long-term growth, avoiding the quick-cash pitfalls some Islanders fall into after the show.
Through its connections in television, fashion and digital industries, HLD opens doors to magazine features, influencer campaigns and multi-sector collaborations that amplify Shakira’s star power.
Shakira has already expressed ambitions to move beyond fashion, with acting on her radar and a determination to serve as a role model for British South Asian youth.
Her focus on authenticity resonates with her fans, positioning her as a relatable figure in both British fashion and entertainment.
Shakira and Harry Cooksley finished second in Love Island 2025, forming a beloved trio with Toni Laites and Yasmin Pettet, whose friendship strengthened her popularity.
Despite difficult villa dynamics and moments of bullying, Shakira maintained her composure and authenticity, traits that boosted her fanbase and strengthened her market appeal post-show.
Her forthcoming Oh Polly collaboration is expected to cement her status as one of the biggest commercial successes of this year’s series, setting her apart from her peers.
With HLD Talent managing her career, Shakira’s path looks increasingly strategic, paving the way for ambassador roles, exclusive collections and future partnerships across the fashion and media industries.
This upcoming deal with Oh Polly is not just a career milestone, but also a moment of cultural significance for South Asian representation within mainstream British fashion.
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