Rashami Desai slams Ranveer Singh’s Sexual Wellness Ad

Rashami Desai has reacted negatively to Ranveer Singh’s sexual wellness advert, which featured US adult film star Johnny Sins.

Rashami Desai Slams Ranveer Singh's Sexual Wellness Ad - f

"It’s a humiliation to all the TV industry."

Indian television star Rashami Desai took to her Instagram Story to share her thoughts on Ranveer Singh’s sexual wellness ad.

Ranveer joined forces with US adult film star Johnny Sins.

In the advert, a woman complains to Ranveer about his brother Johnny’s inability to satisfy her sexually due to his erectile dysfunction.

The comedic advert also features a typical Indian slap from the woman’s onscreen mother-in-law and Ranveer promoting a Bold Care sexual enhancement pill.

However, while some fans appreciated the funny elements in the advert, it seems that Rashami was not laughing.

Writing on her Instagram story, Rashami Desai slammed the advert, as she branded it “a humiliation”.

She said: “I’ve started my work from a regional film industry. And then started working in television industry.

“People call it a small screen. Where normal people watch news, cricket, all the Bollywood films also and much more.

“After watching this reel, which is highly unexpected, I felt it’s a humiliation to all the TV industry and people who work in television.

“Coz we always made feel smaller and treated like one.

“Actors really wanna work on big screen too, this is exactly how we get treated. Everyone is working hard.

“But I’m sorry, everything is not shown on TV.

“This all happens on big screen. And nothing wrong in showing some reality but this is really check for all the TV industry coz I feel it’s a slap.

“Maybe I’m overreacting but we show culture and love to our audience.

“And I’m hurt coz I have a respectful journey in TV industry. Hope you will understand the emotion.”

Ranveer Singh explained his connection to the sexual wellness advert, highlighting his mission to contribute to change.

The 83 star said: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact.

“The Bold Care campaign is more than talk.”

“It’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

Directed by Ayappa KM, the advert prompted reactions of surprise from viewers.

One fan commented: “Hahahahahaha… this is a brilliant way to use a celebrity in an ad.

“Not only does not use Ranveer Singh (and Johnny Sins – ‘Google’ him!) in a totally unexpected (and hilarious) way using the much-derided Indian TV series trope, but it also makes the product category far more accessible to a wider set of people beyond it being used in hushed tones.”

Meanwhile, Rashami Desai is an established name in Hindi television, with her credentials including shows like Raavan, Uttaran and CID. 

Manav is a creative writing graduate and a die-hard optimist. His passions include reading, writing and helping others. His motto is: “Never hang on to your sorrows. Always be positive."

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