"All is fair in love and war... and business is war."
The Apprentice returns on Wednesday, October 3, 2018, as 16 new candidates battle it out for Lord Alan Sugar’s £250,000 investment.
The show, in its 14th series, sees the return of Claude Littner and Baroness Karren Brady as Lord Sugar’s trusted advisors.
Over the next 12 weeks, the candidates will be put through their paces in a number of business tasks hoping to impress Lord Sugar.
The programme airs every Wednesday at 9 PM on BBC One.
This year’s candidates come from a number of backgrounds and are hoping that they are the ones winning the investment for their business idea.
This year, two budding British Asian entrepreneurs will be part of the line-up of contestants: Jasmine Kundra and Kurran Pooni.
Both are preparing to make a good impression in the boardroom, they hope to win the £250,000 investment which will take their business plan to the next level.
Will, they face the wrath of Lord Sugar’s infamous “Your Fired!”?, or will they have a much better experience than 2017’s contestants, Anisa, Bushra and Sajan?
Let’s find out more about the new candidates.
The 34-year-old from Coventry is a Learning and Development Manager. She is someone who has built her career on training others to better themselves.
Before participating on The Apprentice, Jasmine was the Senior Training Manager for Jaguar Land Rover.
She says she loves enabling and empowering people.
Jasmine credits American philanthropist and life coach Tony Robbins as her role model and admires how he has built a global empire whilst also improving people’s lives.
Jasmine will not let emotions get the better of her during The Apprentice.
She says: “I’m not somebody who runs away with my emotions.”
Describing herself as “someone who will always favour logic”, Jasmine is focused on taking an educated approach to the tasks in The Apprentice.
However, Jasmine admits that she is very stubborn and likes to get her own way but aims to use her charm and charisma throughout the process.
When it comes to business, Jasmine is willing to be ruthless to see herself succeed.
She says: “All is fair in love and war… and business is war.”
On her LinkedIn profile, she says she is an:
“energetic training professional with extensive knowledge of process improvement, innovative training techniques, and a vested interest in developing comprehensive training strategies, methodologies, programs, and curriculum”.
Her biography adds:
“Adept in working with executive management to identify, propose, and be accountable for delivering training and development packages for core functions and ensuring the consistency of training and method execution.”
With her strong-willed personality and looking to succeed whilst helping others, Jasmine certainly looks like she can go far in the process.
One of the youngest participants for the latest series of The Apprentice at 22, Kurran is looking to make an impact in the boardroom.
The law graduate from London may not have the experience that some of his fellow candidates have but he is ambitious to progress through The Apprentice.
He believes that he has a keen creative eye for the tasks ahead.
Kurran’s own business ambition is inspired by his father, who started his own airline company
One thing which does annoy Kurran are people who only look out for themselves and those who lie.
His teammates for the tasks do not need to worry about Kurran pulling his weight as he is all about being a team player.
Kurran is confident that he will cope well with ‘managing egos’. He also believes that being himself will help him breeze through the process.
The graduate is all about success, not necessarily just business.
“I’ll be honest, I don’t eat, sleep, breathe business but I do eat, sleep and breathe success.”
Apart from his aspiring business career, his passion is acting and is looking to pursue it in the future.
Kurran added: “Pursuing an acting career, that’s a passion of mine.”
“That’s what I know I can be the best at.”
Kurran’s confidence and drive for success make him a candidate to look out for.
The 14th series of The Apprentice promises to an entertaining watch with the latest line-up of contestants.
It has become a massive hit in the UK because of the rash decisions made and incompetence showed by some candidates.
Other 2018 participants include a self-proclaimed ‘mumpreneur’ who owns an eco-cleaning company, a professional speaker, and owner of a lifestyle brand who likens himself to Jordan Belfort, the main character of The Wolf of Wall Street.
The first sees the teams fly to Malta for a shopping spree. The challenge is to buy nine items for the lowest possible prices within the time frame.
As with many tasks, things do not go to plan.
Expected to be boys versus girls, fiery personalities clash over negotiations which lead to chaos.
In a heated first boardroom, Lord Sugar hands out hefty fines and on the losing team, someone becomes the first to be fired.
DESIblitz wishes Jasmine Kundra and Kurran Pooni the best of luck in impressing Lord Sugar, Baroness Brady and Claude Littner.
The Apprentice starts on Wednesday, October 3, 2018, on BBC One.